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How to design brochures

By Nick Cannons ( Computer Arts ) published 20 January 14

Discover how to create neat, consistent brochure spreads using InDesign.

Sometimes it can be difficult to keep your body copy in order when using just one baseline grid. You might have a range of point sizes for quotes and side notes to use in a spread that will need to be aligned differently, for example. There are many different options for getting round this with InDesign CC, I find one particularly effective method is to work with text frame grids, which enable you to have multiple baselines in your layout.

In this tutorial, I will explain how frame grids can work for you, along with a handful of other useful InDesign features, such as the Balance Ragged Lines tool and page numbering. These will help your layouts look neat and consistent.

01. Create a new document

To start, create a new A4 document in InDesign (File > New > Document). Check the Facing Pages box and enter 4mm in the Gutter options. Then set the Margins to Top: 11mm, Bottom: 11mm, Inside: 15mm (so we don’t lose anything in the gutters when binding), and put the Outside at 11mm.

02. Set up your margins and columns

Select the A-Master in the Pages panel to set up your margins and columns. To do this, go to Layout > Margins and Columns and enter how many you need. In this project, I’ve used nine columns, which should give enough diversity when designing each spread.

03. Set your page numbering

In the Master Pages, set your page numbering by creating a text box in the area where the number is needed. Go to Type > Insert Special Character > Markers > Current Page Number. You should then see the letter ‘A’ appear in that area. When you go back to your pages, the numbers will appear. Add any other assets needed, such as headers, on this page.

04. Set up your grid

Set up your baseline grid. Go to the InDesign menu and select Preferences > Grids. For this particular project, my grid starts at the top of the margin and the leading is set at 5mm.

05. Create ‘horizontal zones’

Now create some horizontal zones that you think could work well with your nine columns. Usually you would do this at the beginning of your project when you set your margins, but I find doing it at this stage gives some flexibility when I’m considering where to place a piece of information or an image. I’ve indicated these areas in grey. To mark them, drag a ruler guide and use the X and Y fields for a little more accuracy.

06. Choose a font

Now you can start styling up your layout, so choose a font. A good font won’t need too much kerning, so for this project I’m using two: Brandon Grotesque for headings and subheadings, and Vectora Light and Roman for body copy. Aside from the headings and subheadings, I’ve used placeholder text (cmd/ctrl + right-click) and select ‘Fill with Placeholder Text’). In your Paragraph panel, click ‘Align to baseline grid’.

07. Style your headings

I’ve chosen an underline to style my headings. You can alter the style, weight and offset the line by going to the Character panel and selecting Underline Options. I’ve set the Weight at 1pt and kept the colour the same.

08. Neaten paragraphs

To neaten paragraphs, you can use the Balance Ragged Lines feature in the Paragraph panel. This balances out paragraphs that end with shorter lines, similar to ‘Justify all’.

09. Set text frame for captions

Captions are often much smaller in point size and leading value, so having another grid to snap to will keep these consistent. To create a text frame grid, select the text box, then cmd/ctrl + right-click and select Text Frame Options, and tick Custom Baseline Grid. I have input a grid at 3.5mm, aligned to the top margin, and selected a different colour to make them easier to see.

It’s also worth noting that you can achieve a similar effect by aligning the text to the document baseline grid, and selecting the ‘Only align to first line grid’ option in the Paragraph panel.

10. Use the Rectangle tool

To keep within the overlapping theme of the spread, use the Rectangle tool to draw a shape that fully or partially covers an image, then choose a colour and fill it. Select Colour in the Transparency Effects palette (Window > Effects). If the image runs off to the edge of the layout, make sure you fill your bleed area.

11. Prepare your files for print

Once you’ve styled up all your spreads, you can prepare them for print. Check and double-check that you have the correct bleed for any images, and make sure they are all CMYK. All body copy should be proofread and any spelling corrected before the document is ready.

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Brochures remain one of the best methods in marketing. That is why, business owners are increasingly choosing brochures and flyers printing on advertising. So where and how you can create a brochure design, we will tell you in the article below.

What is the best software for brochure design?

Finding the best program to create a product brochure design is very relative. It depends on your skills, the type of brochure, the power of your computer and other such factors. For a simple brochure, you can use a program such as Word. If you want to create brochures on a more professional level, then applications such as Photoshop or Illustrator will be good options for you.

How to design a brochure in Word?

To make a simple brochure, it is better to use Word: in the program, you can create it for free, with the right settings, so all printers can print it. Word is usually used to create text documents – it has all the features needed. But at the same time, the program is suitable for the development of printing. If you do not do this on a professional level (do not work in a design studio and do not work as a freelancer in this field), you can use Word. To make a product in Photoshop, you can not do without skills. You will have to spend time learning the functionality and capabilities of the program. Creating printing products in Word does not require special knowledge.

It is best to make brochures in a clean document. This will get rid of further problems with the placement of text, charts, and other elements of your post on the page that Word users often encounter. There are many tools for adding content to the Word menu: you can insert text, images, compose tables, diagrams, additional design elements. An easier way is to make a Word template based on a ready-made template that can be downloaded from the official Microsoft website.

How to design a brochure in photoshop?

You need to understand that to create a brochure in Photoshop, you need to study all its abilities well. It is more difficult than creating in Word, but at a more professional level.

Brochure design ideas are an individual matter. All components of the design are determined either by taste or by technical specifications. Earlier, when creating a template, you need to provide an indent from the cutting line. This is to ensure that when you cut a paper document, no white areas remain around the perimeter. The background should go exactly to the lines that define this indentation. All created graphic elements must be depicted using shapes, since a highlighted area filled with color on paper may have ragged edges. When working on the design of the brochure, do not confuse the information blocks: the front is on the right, the second is the back, the third block will be the first that the reader will see when opening the booklet. On the first page of the business brochure design, it is better to place information that most reflects the main idea of ​​your brochure. On the following pages, you can already write in more detail what you are doing, and the information inside the brochure depending on the focus, have both an advertising and a general nature.

How to design a brochure in illustrator?

The creative skill of a great illustrator knows no bounds. It can help you conjure up wonderful things. However, not everyone is familiar with its fundamental mechanics, which can turn the simple process of creating a brochure into a quandary. In this way, the brochure is created according to a template. You need to click on File, from the context menu and select New from templates (Shift + Ctrl + N). Then let’s start filling our brochure. You can place a text file (preferably in the .txt “notepad” format). Adjust the text box to fit the columns (required to leave 3-5 mm from the borders of the columns). Then let’s start working on the design of the brochure. First, fill in the inside of the brochure and set the background for this. After inserting, the picture will cover the text. To move it under the text, right-click on it and add transparency. So when you have decided on the background, you can place additional illustrations.

Where to print a brochure?

You can print brochures in special printing houses. The brochure design pricing depends on the material, quantity, and type of brochures. Usually, the more brochures you need to print, the lower is the cost. The printing house can offer to create you a modern brochure design as well.

One of the most overlooked or underrated aspects or parts of marketing in businesses is follow up. You see about 80 percent of the prospects tend to interact or make a purchase after they have come into contact with a brand for the fifth or more times.

There are only 1 or 2 percent chances of sales after first or second contact with a prospect. So the larger number of ticket items that you are selling the more contacts you will have with your potential prospects and brochure as a marketing material are a great way of doing it.

Traditionally brochure is an informative piece of paper document that can be used as a flyer or pamphlets or any other way for a business. As of today, brochures are also used in digital form for marketing.

They are a great way of highlighting your product and services that attract the most number of prospects to your shop irrespective of whether this shop is online or offline. Brochures are also a great way of efficiently conveying information. Apart from travel and tourism companies effectively use brochures to attract new clients towards their business.

Travel and tourism brochures don’t just work well with the travel and tourism industry, but they are the major form of advertisement in this industry as brochures are a great way of putting a visual image in the client’s head. A well-printed brochure helps the client understand what they can see from their trip.

Now, since you know how a brochure can be used to generate leads on websites and can be sent as a source of information to create follow up for your business, an important question arises.

Does having a brochure is all you need to do for a successful business? Well,the answer is no. The brochure can be as simple as a plain piece of paper with just text and can be as dynamic as a moving graphics, it’s you who needs to decide what kind of brochure you need for your business.

Keep in mind designing a brochure is not easy, so might want to take professional help or check out this stepwise guide to help you design a stunning brochure: Travel and Tourism Industry.

What are the technical specifications of Video Brochure design?

When you decide to order your Video Brochure, Video Business cards or Video Mailers, one of the first steps is to design the paper cover. There are several options to choose from and many available customization.

First, decide on the screen size.
The size of the screen will determine the minimal size of the paper cover as well as the screen cutout. While we can supply a larger brochure with a smaller screen, we cannot deliver a brochure with screens reaching exactly the brochure borders. Review the specs at this page.

What is the size of the brochure itself?
While a custom cover with unusual shapes is possible, most of our orders follow pre-established sizes that fit the electronic parts. The table below highlights the minimum size of our brochures for each screen size.

What are the orientation options?
Our Video Brochures come in either a horizontal opening (opening to the left) or a vertical opening (opening to the top). Portrait orientation also has a horizontal opening to the left. Custom options available.

What are the cover options?
Our brochures come in a softcover or hardcover. Our pricing is based on the default softcover. The price difference between the softcover and hardcover is between $2 – $7 (depending on quantity and brochure size). The paper stock is either matte or gloss.

What are the options for buttons and controls?
During the design phase, it is important to establish what controls the brochure has. Most brochures are triggered by a magnetic switch embedded to the brochure lid. Some clients choose to start the brochure with a button.
Most Video Brochures can accommodate up to 12 buttons. More buttons may require expanding the size of the brochure (and increases the price).

  • Next (skips to next video file)
  • Previous (skips to previous video file)
  • Forward (speeds up playback forward)
  • Rewind (speeds up rewind)
  • Start/Stop (pause playback)
  • Video 1 (starts playback of a specific video file: Video 1 button starts playback of video01.mp4)
  • Slideshow (starts playback of JPG images slideshow)
  • Volume Up
  • Volume Down

As an upgrade, touchscreens for 4.3″, 7″ and 10.1″ are also available. All controls on touchscreen brochures are controlled via the screen.

What are the design options?
Once you select your brochure, we supply a PDF template. The template is an outline of the flat brochure.
Ideally, your design is done in Illustrator. Please, follow this guide:

  • Keep the template on a separate layer
  • Use images in high resolution, ideally 300 DPI
  • Embed images into AI or PDF file
  • Outline fonts (no need if you use fonts available in Adobe Creative Cloud)

We can also accept artwork done in Photoshop (file cannot be flattened), and InDesign.

Upload your artwork via WeTransfer or request a custom Dropbox upload link.

If unsure of anything, please contact us with any questions.

We are more than happy to work with you to design your brochure. Our design fee starts at $100 and depends on the complexity of your design. We offer free design services for all orders with a quantity of 300 or more.

A brochure is an informative piece of paper used to highlight a company, product or a service. You might have seen various brochure designs lying around in bookshelves and libraries trying to catch your attention. It is one of the easiest forms of marketing that requires little effort and yields good results.

You might think that a brochure might have lost its importance in the modern world now that everything is done on the internet, but that is just not true. A professionally designed brochure can help your customers know more about your brand.

If you are planning to design a brochure for your brand, we would love to offer you some expert tips to help you design a professional brochure within no time! Let’s have a look

Professional Brochure Design Tips :

1. Understanding Your Objective

While designing a brochure, it is important to know the objective of your brochure design. There are a lot of ways a brochure can be designed and the usage can determine the type of designs to be used.

How to design brochures

Before starting, try to get as much information about the need of your brochure design.

2. Knowing Your Customers

A brochure is usually designed to communicate with a targeted audience. If you don’t communicate effectively with the type of audience you want to connect to, your brochure design won’t be effective. When you are designing a brochure for your brand, just make sure that your brochure design is appealing for your customers. If you are unclear about the likes and dislikes of your target audience, you can do a quick survey or get to know your customers better.

3. Being Creative is a Must

Now, as we know that with all kinds of design processes, your creativity is your biggest strength. So, the same goes for designing a good brochure. Creative designs make you stand out from your competition and gives you an edge to connect with your audience in a different way. Be unique and classy with your designs and make sure that your design attracts your targeted customers.

Looking For A Brochure Design?

4. Getting to the Point

Nobody likes a lengthy brochure! Overloading your brochure design with loads of information is a bad idea. No matter how tempted you might feel to fill the entire brochure with information regarding your product or service, we would strongly advise you against it. It will just confuse your readers and lead them nowhere. Instead, go for simple and eye catchy designs. Focus on what is important and start from there.

5. Avoiding Confusing or Big Words

Flashing your amazing vocabulary won’t be the best idea to create an amazing brochure design. It reduces the credibility of your brand. Instead, choose simple and easy to understand words. Your reader needs to understand the content in the brochure and it will be easy for your customers if you just stick to simple words.

6. Designing for Your Readers

Many designers make this mistake. Designers sometimes fail to design a brochure that the readers would be interested in and design something that they personally like. But the brochure design should be appealing to your target audience rather than making you happy about it. We get it that you don’t always like Neon colors, but if your brochure design calls for it, go for it!

7. Focusing on the Headline

The headline is the first thing a customer sees in a brochure. If your brochure design has an amazing headline, it has a higher chance of being noticed. A good headline is informative and tells the reader about the whole brochure. If you are advertising something, the headline can tell the people about your product or service or what it can do for its users. Designers generally make the mistake of writing a sloppy headline that leads nowhere. So you might want to keep it more informative and relevant!

8. Adding a CTA (Call to Action)

How to design brochures

A Call to Action or CTA is a marketing tool that is used to generate an immediate response asking the customer to do something that results in the sale of your product. Almost all marketing devices use a CTA and it is important for your brochure design as well. If you are designing an advertisement brochure, you can use action words such as Discover, Start, Shop, Buy Now and Try. However, there should be only one CTA in a brochure or else you will confuse your customers.

9. Choosing the Right Colours

Colours play a vital role in the whole design process. Period. While designing your Brochure, colors play an important role. Different colors generate different emotional responses from people. Some people have general affinity for some colors while some are related to develop stronger affinity towards the advertised product or service. So, choose your colors in a way that helps with the main messaging of the brochure and helps in catching the attention of the customer.

10. Adding Relevant Images

Brochures without images are boring. People tend to respond better when given visual cues such as images. Choosing relevant images in your brochure design will generate customer’s interest and make them interact with your brochure design. Just make sure that the images you choose are relevant to the subject of the brochure and are informative. Also, it would be a great idea to use genuine and paid images rather than downloading anything from the internet. If you have the budget for a photoshoot, it would be really helpful for your brochure design.

11. Designing Multiple Options

Everybody loves to have different options! So, if you think you can design multiple options for a single subject, the more the merrier! Giving a different visual option for a customer increases the chances of it being noticed. Also, if you plan to design multiple brochures, you can be really specific in targeting a group of people with a single design. This will help in an increased brochure reach and would definitely help your brand.

12. Choosing the Right Paper

The right kind of paper helps in delivering the right message to the audience. Choosing a high quality paper makes your brand look more distinguishable and helps you stand out from the competition. Sure some options might be a bit more costly than others, but it shows that your brand cares more about quality which is essentially a good thing. Some of the paper options that you can choose from are: Paper Stock, Card Stock, Glossy, Matter, Legal and Tabloid.

13. Font Restraining

When you design a brochure, it is possible that you might use a variety of fonts which you like. But in terms of creating a uniform design, choosing multiple fonts can discourage your potential customer to be interested in your brand. So, you might practice restraining your fonts and use not more than 3 fonts in a single brochure design. Also, if your company has a signature font, it might be a good idea to start from there!

Well, with all this information, you will be all set to design a brochure for your brand. But, if you are looking for a more professional option, our expert designers can help you get a professional looking brochure design in no time! Start here!

Create brochures in minutes with PhotoADKing’s brochure templates. No design skills needed.

Free Online Brochure Maker

PhotoADKing’s online brochure maker allows you to make a brochure without having a design experience. Use our digital brochure creator to design a brochure in minutes. Our wide range of easy-to-customize templates makes your brochure making process easy.

How to design brochures

Brochure Templates

You don’t need a designer to create brochures for your business. We’ve a good collection of professionally designed brochure templates and it is quite easy to edit the templates with our online brochure maker tool.

How to Make a Brochure Online

SignUp With PhotoADKing

Open PhotoADKing’s brochure maker in your desktop browser and create a free account using email, Facebook or Google.

Customize Your Brochure Design

Add/Edit text, images, icons with your brand identity which you should let frame on brochure creator. Use formatting options, styles, and shapes in a creative way to utilize the controls.

Print Brochures OR Share It

As soon as you complete customizing, you can now share your brochure online over almost all social media platforms. Although, brochure printing is possible as we offer a high-quality brochure output.

Search Brochure Templates

Find brochure design templates for your business or an event. Click on the template to start customizing.

Get Creative With More Features

Make your own stunning brochure by adding more design elements. Browse through our free and premium images, stickers, icons and videos.

SignUp With PhotoADKing

Open PhotoADKing’s brochure maker in your desktop browser and create a free account using email, Facebook or Google.

Search Brochure Templates

Find brochure design templates for your business or an event. Click on the template to start customizing.

Customize Your Brochure Design

Add/Edit text, images, icons with your brand identity which you should let frame on brochure creator. Use formatting options, styles, and shapes in a creative way to utilize the controls.

Get Creative With More Features

Make your own stunning brochure by adding more design elements. Browse through our free and premium images, stickers, icons and videos.

Print Brochures OR Share It

As soon as you complete customizing, you can now share your brochure online over almost all social media platforms. Although, brochure printing is possible as we offer a high-quality brochure output.

How to design brochures

Designing and creating the perfect brochure can take time but if it is done right you can get some great reward for your business at the end of it. A brochure can be used as a promotional tool for many industries. Whether you are promoted a venue or an event or even a range of products, a brochure allows you to do so in a very creative manner. Unlike leaflets, flyers and posters, using a printed brochure to portray your marketing message gives you more scope to get creative. Brochures give you the perfect canvas to highlight products, use imagery and explain your offering in greater detail. A brochure should be created with the idea that the reader (your customer) will take time to sit down and read through it.

To help get you started on the right path to designing a brochure that hits all the right chords, we have created these 7 simple steps to follow when designing a brochure.

1. Sit down and make a plan:

Before you even start to consider how your brochure will look it’s important to sit down and plan what it is you want it to achieve. What will the main message of your brochure be and what are you hoping to provide to those who read it. Decide on the main headings and perhaps consider how your cover page will look as this often makes a big impact with consumers.

2. Decide on your page size and quantity:

Once you have decided on the general message of your brochure, the next thing to consider is what size your pages will be. You will also need to decide on how many pages your brochure will have. The weight of paper you choose, the size and quantity will all impact on the final cost of your brochure so it always helps to have a budget in mind that you can work with.

How to design brochures

3. Gather all the information you will need:

Now that you have decided on the main message of your flyer and have agreed on the page size and quantity, it’s time to start gathering all the content that will fill your flyer. From images to prices and any other relevant information, take your time and be sure that everything that goes into the brochure will help you achieve your goals. Be sure that all images, especially product images, are of high quality and saved in CMYK format for print.

4. Start to design the layout:

The next step in designing your brochure is to finally start to design it. You will often get best results working with a professional graphic designer but if your budget doesn’t allow this and you decide to design it yourself, there are a number of things to consider. Be sure that your text is easy to read and large enough to make it. Your photos must work well on the page and try to keep a consistent layout throughout. It is also important to remember the use of colours and the impact that certain colours have on consumer psychology.

How to design brochures

5. Proof your final brochure:

Now that you have finished with your design it is vital that you proof everything. Check through your brochure not once, but twice to look for any spelling errors, pricing mistakes or glaring errors. It is also a good idea to ask a colleague or a friend to have a look through the brochure and see how clear all the information is. They may spot some errors that you need to change.

6. Decide on the finish:

Before sending your final artwork to print you will need to consider the finish of your final print. Will you decide to go with a nice, shiny, glossy finish or perhaps laminate some pages. You may even decide to add a bit of quality to your brochure by opting for a card cover. The finish of your brochure can often say a lot to a customer and you will want it to scream QUALITY to them.

How to design brochures

7. Send it to your printer:

Now that you have finished you brochure design, proofed it and saved it, it’s time to send it to your printer. You will know the quantity required so now all that’s left for you to do is send the final artwork to your printer. The most popular file format requested by printers is PDF format so be sure that your artwork is a print ready PDF.

Be sure to check out our checklist on creating production ready artwork for more information on what to do when designing a brochure for print. One final thing to remember is the importance to plan your distribution. Consider the logistics of how you will distribute your brochures to new and existing customers.

Connect with us on Facebook, Twitter and Google+ and let us know what you think is the most important thing to remember when designing a brochure for print.

by Stefano Bernardi Last updated 28 October 2021 6 minutes to read

Only with the correct software will you obtain the best results with the least effort in the shortest time. In most cases, using a tool you are familiar with will be less effective than using the correct one. Here is a list of the top 10 brochure design software in 2019.

The top 10 brochure design software list

One important suggestion I want to share before helping you choose the best software to use is to make sure you have all the content ready. If you need help with that process, you can check out this other post on how to make a brochure.

For faster reading I have divided the list into 4 parts:

The most popular tools for brochure design

Adobe InDesign

Use: For professional jobs, and for documents that have to be translated.
Platform: Desktop (Windows and MacOS)
Cost: 7-day free trial, then $20.99/mo. Students and Teachers can have the entire Adobe suite for $19.99/mo.
✔ Pro: Industry standard. Easy to use. Very flexible. What you see is what you’ll print.
✘ Cons: If you add other Adobe software (Illustrator, Photoshop, etc.) to the list, the price becomes steep.

InDesign is so good that it quickly became the industry standard almost immediately after its released 20 years ago and still even today it has no rivals.

The software handles typography absolutely brilliantly, and despite having all the tools you need to be precise and produce professional-looking documents, it is very easy to learn and use. And if you need help with the software, you can find tons of resources online like our InDesign beginner’s guide, this list of InDesign tutorials divided by beginner, intermediate, and advance, or this 30 min course that covers all the basics! We also published a list of resources and courses on InDesign.

InDesign is the right choice if you are working in a professional environment because:

  • the majority of the designers know how to use it
  • it makes the job easier
  • it has all the necessary features (color management, font management, styles, etc.)

If your brochure has to be produced in other languages, follow this link to see how to translate an InDesign file. And if it’s an inspiration what you are looking for, we got you covered with these amazing templates made for InDesign, and most importantly with a list of the 100 best InDesign brochure templates. So now, you have no excuse but to create the perfect brochure!

Scribus

Use: Open source alternative for professional jobs
Platform: Desktop (Linux, Windows, MacOS)
Cost: Free
✔ Pro: It also works on Linux. It’s free!
✘ Cons: Not as powerful or easy to use as InDesign.

Scribus is an open source desktop publishing software that runs on Linux. It has a lot of the same features of InDesign, and it’s free. Unfortunately, there isn’t much content online on how to use Scribus, so save some time to test and learn it before using it on a professional project. Scribus is also available for Windows and MacOS.

Canva

Use: For simple projects and non-professionals
Platform: Online
Cost: Freemium or subscription (from $9/mo)
✔ Pro: A lot of templates and content
✘ Cons: You can download your work only as PDFs or Images

Canva is the perfect solution to make a brochure if you are not a professional designer. The software offers many templates (some free some not) from which you can start to make your brochure. During the editing, you can select or purchase images, icons, etc.

Valid Alternatives

Quark XPress

Quark XPress is probably your best alternative to InDesign. In the 90s, XPress had a 95% market share. It wasn’t until InDesign arrived in early 2000 that they lost their prominence.

Quark has caught up with the lack of features that made them lose their monopoly, and now they are back to business with a fully improved 2018 version.

Affinity Publisher

Affinity Publisher is the new entrants that wants to out-throne InDesign. The software looks really nice and functions in a very smooth way, but during my test this summer I found that many features were still missing. At the time of this article, it is offered for free in a public beta.

Microsoft Publisher

If you already have a subscription to Office 365, Microsoft Publisher would surely be a better choice than using Word.

Adobe Spark

Adobe Spark works similarly to Canva, but I found Canva much simpler to use.

LucidPress

LucidPress is a publishing app that works on the browser. You can drag and drop elements, change text, etc.

Swift Publisher

If you are on a Mac and are looking for a cheap option, Swift Publisher can be a good solution. The software doesn’t have the features of a professional tool but for simple, amateur projects, it could be a decent choice.

Tools to use only if you have no choice

Microsoft Word and Apple Pages

Word and Pages are word-processors. They are not focused on graphic choices as much as on text. For that reason, they won’t give you complete control over the layout of your document. Picture placement in Word and Pages is a nightmare. You won’t be able to create a professional looking document as you would with InDesign.

Software You Should Avoid

Illustrator, Inkscape, and Affinity Designer

These three software programs are very powerful, but they are for vector graphic design, illustrations, and logo design. You can, of course, bend them to your needs and create a brochure with one of them, but for better results, it would be a much better choice to pick one of their partners (InDesign, Scribus, Affinity Publisher) that focus on DTP.

Photoshop, Corel Draw, Gimp or Affinity Photo

These solutions are developed for photo editing and the editing of digital images. They are used to modify, create, and retouch “raster” images, i.e., those images based on pixels.

Brochures are a combination of vectorial elements (text, logo, icons) and raster images (pictures, photos). Mixing and dealing with these elements in software that is mainly focused on raster elements will make it way more challenging and time-consuming to layout your brochure.

PowerPoint or Keynote

Don’t do this to yourself. These two pieces of software are amazing for creating presentations, and that is how you should use them.

Give importance to the content

With the tools you’ll use to design your brochure, make sure your content is clear, focus on the story you want to tell the reader, and don’t forget to write a call to action (read more about how to make a brochure here).

The new school year will be coming soon. Are you ready to welcome the new students in your school? How about creating a school brochure to introduce all aspects of your school to the students? It will absolutely help them to adapt to the new school lives. With the 10 school brochure templates below, you can create the interesting school brochure by simply affixing the logos, texts and images.

Part1: Have a overview of FlipHTML5 school brochure maker

As the leading digital brochure maker, FlipHTML5 will definitely help you to create the fabulous school brochure to introduce the vivid school life. It can help you to convert PDF or images to page flipping brochures with rich media.

Start Creating An Awesome Brochure

Part2: 10 Awesome school brochure templates

1.8 pages Dance School Brochure

This fresh, clean and professional looking brochure is easy customization with fully editable vector, colour & text. It can be designed with InDesign CS5 or CS4.

How to design brochures

2. Junior School Brochure

Size: 11.69’’ x8.27’’ (A4 size)

Design software: Adobe Indesign CS4 & CC

Main color: Green & Red

File type: INDD & IDML

How to design brochures

3. Singapore Management University Brochure

It is a A5 school brochure for the Singapore Management University. With a mixture of black and white vs colour images, this brochure template delivers the serious and professional feeling to the audiences.

How to design brochures

4. UMD Graduate School Brochure

It is a simple, yet bold and powerful overview brochure for the University of Minnesota Duluth Graduate School. The design is clean with unique layout.

How to design brochures

5. School Book Brochure Templates

Created by Grafilker, this template is in IDML format which can be opened with InDesign CS4 or later. If needed, the texts, fonts and images in the A4 pages can be fully customized.

How to design brochures

6. Elementary School Education Bi-Fold

This A3 template is with fully editable Photoshop layer. When you print it out, you can fold it into A4.

How to design brochures

7.Music & Creative Art School Brochure

It is a unique brochure which allows you to modify & add plenty of information flexibly. The template is print ready in CMYK, 300dpi, 0.25mm bleeds format.

How to design brochures

8. Indesign School Brochure

This Indesign school brochure can help you easy create your own brochure by adding your unique text, logo and photos.

How to design brochures

9.Junior Brochure 2016

This brochure includes all aspects of life in school, which brings your expectations to the new life.

How to design brochures

10. Kindergarten Brochure

3 Style master page base on grid layout

.indd for CS.5 and IDML for CS.4

Print size: 210 x 297mm

PDF files as preview

How to design brochures

With these awesome school brochure templates, you can easy design your own brochures. Also, you can take good advantage with FlipHTML5—digital brochure software to add interactive features. With FlipHTML5, you can add amazing page flip effects, multimedia and animation effects to enrich the reading experience.

Are your brochures outdated and ordinary? Graphic design for brochures is what makes the difference between a boring brochure and one that gets noticed and read.

Great graphic design for brochures is essential if you want to get impressive results, and there are many tips that can help. These tips cover everything from digital printing to the perfect format. They can help you design fabulous brochures that your recipients will want to look through.

Graphic Design for Brochures | Helpful Tips

1. Digital printing is cost effective but still provides quality results. Traditional printing methods require more labor to print out the materials, and this increases the cost of your order. When you go digital you will usually get the same results at a lower price.

2. Hire a professional to handle your graphic design for brochures, especially if this is an area that you are not experienced and knowledgeable in. Anyone who sees these products will associate them with your business, so they have to be incredible and perfect in every way.

3. Leave some empty space in your brochure. If you neglect to add any white space at all, the results could seem cluttered or crowded. White space adds contrast to the texts and images and gives your material a more professional look.

White space gives each element room to “breathe” and makes it easier for visitors to understand what they are seeing.

4. The format used is essential with graphic design for brochures. If you want a tri-fold option then you may use a different format than you would if the goal is to have the brochure unfold to show a much larger image which can be used as a poster.

There are many different brochure types, and tri-fold brochures are just one of many options that a printing company may offer. You could also pick a half fold, a Z fold, or even specialty or customized folding …

Source: Las Vegas Color Graphics. Click here to read our article Pros, Cons, and Common Mistakes with Tri-fold Brochures

5. Digital printing may offer a faster turnaround times as well as a lower cost, and this is important if you need your brochures ASAP. Other methods are more labor intensive and usually take longer to set up, and this can cause delays.

6. Templates can be used in graphic design for brochures. Just remember that business owners often use templates, so you may not get a brochure that is unique and original in every way. There are many templates online that are free or low cost that can be used.

How to design brochures

7. Glossy paper stock can add pop to your images and give your brochures a shine that is appealing. This is not ideal in some situations though, and matte paper choices will not show dirt or smudges as well and may be a better choice for materials that will be handled frequently.

8. Use die cutting in your graphic design for brochures to give your finished product an unusual look and great appeal. Die cutting allows you to create shapes and unique brochures that stand out from the rest.

9. Insist on an experienced and reputable printer for your materials, whether you go with digital printing or a more traditional method. The wrong printer could leave you with poor quality brochures that reflect badly on your business instead of boosting your exposure.

10. Your graphic design for brochures should weigh cost versus results. This will help you keep to your set budget while ensuring that the final product is what you are looking for and that it has the desired effect on anyone who gets a brochure from you.

11. Stick with a few colors. Too often people make the mistake of adding colors to excess with brochures, and this is just as bad as not adding any color at all. Choose a few colors that go well together and don’t go crazy with them.

Color conveys a lot more than just aesthetics, so it’s important to choose it wisely.

12. A black and white graphic design for brochures is usually not as effective as full color products. Color draws the eye and helps to engage the reader, and if your material is lacking any color then it will be seen as boring or plan by the recipient.

13. Whether you choose digital printing or another method use fonts sparingly, and avoid several font types and sizes together. Pick one or two font types and sizes and then use these instead of confusing the reader with many different fonts.

14. Get creative with graphic design for brochures. Remember that there is no right or wrong way. Choose a design that represents your company well and use creativity to make your materials really stand out.

Graphic design for brochures doesn’t have to be rocket science. Remember our talented and professional graphic designers at Las Vegas Color Graphics are here to help and design your brochure.

Chanel, Mercedes-Benz, Apple, Cartier, Burberry. These are the brands that set the bar and that own their market segments. There are many lessons we can learn about designing luxury property brochures from the world’s most iconic luxury brands.

1. Design

Design is a critical capability that sets every luxury brand (and luxury property brochure) apart. Luxury may look simple on initial inspection, but as any designer will tell you, simplicity is the ultimate sophistication… and the hardest to achieve.

Brochures designed for luxury homes or apartments require a certain restraint in terms of design. Luxury brands stand strong, tweaking their logo, or typeface only occasionally. Like great oak trees, they grow and develop slowly over time. Consistency is the hallmark of a truly great luxury brand.

How to design brochures

2. Typography

Luxury property brochures (in fact all brochures that we design) use a carefully selected range of typefaces. When we design luxury property brochures, we think more about how the font will look in print (of course), but also pay homage to the time-tested font selections of many of the world’s greatest luxury brands.

Serif fonts are the most commonly used fonts for luxury marketing, simply because they tend to look, and read better in print, and generally, because they tend to be older, they convey a sense of timelessness for a brand. Where newer online brands lean towards sans-serif fonts due to the readability of these cleaner, more streamlined typefaces on a computer screen – luxury brands lean more towards classic typefaces. That is not to say that luxury must always have a serif typeface, the times are changing and so too must the typeface – but simplicity and classiness are always at the heart of luxury typography.

How to design brochures

Sticking to 2 or maybe 3 fonts will ensure the luxury brochure maintains it’s elegance, simplicity and of course, remains on-brand. Many property developers have brand guidelines in place that the brochure will align with.

3. Colour

As a rule when you design luxury property brochures, colours must be kept under control. Monochrome (black/white/greyscale), or simple 2-3 colour palettes will ensure the finished brochure is both stylish and oozing the luxury feel you need.

How to design brochures

4. Paper

Paper selection can really set a brochure apart and convey the sense of luxury needed for your property. Working closely with a specialist print company, we carefully select only the best quality paper for our luxury brochure designs. The tactile nature of printed brochures still creates that lasting impact on a potential buyer the moment they pick it up – your paper is instrumental in creating just the right impression from the outset.

Everything must be carefully considered, from the weight of the paper (GSM), to the treatment of the paper (glossy, matte, or even untreated for a more natural eco-friendly effect). For luxury brochures, a heavier paper will almost certainly be a must – somewhere in the region of 250-400 GSM.

How to design brochuresPrinting

How the brochure is printed will also have an impact on the overall quality of the finished product. Litho printing is still considered by many as the highest quality form of printing, just slightly over digital printing (despite advances in quality in recent years). For luxury brochures, litho-printed letterpress gives that really opulent feel to the brochure (see example below), where the letterpress indents the paper slightly. Foil stamping with gold or silver can be used to give the finished brochure that extra-special feel.

5. Brand

Finally, but not least, the goal of any marketing activity is to build a brand. Brands sell. They help companies defy recessions and downward price pressure. A great brand shortens the sales cycle, and keeps customers coming back for more. Every aspect of the customer experience is refined and perfected, delivering the quality and vale that buyers expect.

Property is no exception.

Think of the buying process for a car. According to Google, the process goes something like this:

  1. Thinking (26 days)
  2. Researching (Google, dealer websites, review sites etc) (19 days)
  3. Buying (12 days)

The process takes a long time! There’s a lot of thinking involved, and it’s only getting longer for many purchase decisions. But would the process be the same for a Ford Focus as a classic Porsche? Or a Microsoft PC vs. an Apple Macbook Pro? Clearly the answer is no. The Porsche and Apple create the “desire” factor through their brand, which is built primarily through better design. The luxury buyer may skip most, or all of the research phase. For newly developed luxury properties, however, we may not have a well-established brand to work with. However, using the hallmark luxury branding tactics above, we can emulate the essence of luxury in our marketing collateral, brochures, websites and advertising.

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Brochures & Guides

Product Literature

Below are brochures for some of our popular lab furniture and fume hoods:

Modular Laboratory Furniture

How to design brochures

How to design brochures

3. Other Materials Available Include: Fine Wood, Phenolic Resin, Polypropelene, Steel Frame with Wood Fronts – (Inquire)

Flexible Laboratory Furniture

How to design brochures

How to design brochures

Laboratory Fume Hoods

How to design brochures

How to design brochures

[Note: This Page Does NOT Show Our Entire Product Offering]

Guides

Below are customizations for our steel products:

How to design brochures

Written by Matt Clement

November 1, 2021

When it comes to promoting your brand or business, brochures are not a new trend. They are easy to produce, contain a concise amount of pertinent information, and grab the attention of potential customers with ease.

But in 2021, it makes sense to break away from traditional print pamphlets to move toward a more engaging solution; digital brochures. Here we’ll break down the efforts you should focus on as you march toward a completed digital brochure.

(Create Professional Brochures with Our Platform)

What Content Works Best for Brochures?

The first step to creating an effective digital brochure is to clearly define the content of your piece. With an almost limitless amount of online content, your brochure needs to stand out not only by looking great but with a clear call to action.

Whether you are trying to promote a product, generate leads, or address specific information about your company, make sure that your message is clear. Think about your target audience’s main problem and how your organization solves that issue. Then demonstrate how you stand out from the competition and provide a better solution. Finally, cap the story with a picture of success and a clear call to action.

At the same time, don’t be afraid to show off! Combining solid, clear content with an impressive design will help your brochure drive results and up the overall perception of your brand.

What are the steps to design a Brochure?

Once you’ve decided on the content of you should choose a template and design elements based on what will best convey your overall message.

Visual appeal is vital for attracting readers, so which fonts, colors, and images you choose have a large impact on the overall success of your brochure. We recommend sticking to one or two fonts, creating impressive title headers and clear distinctions between sections. It is also a good idea to follow a consistent color palette throughout the entire brochure.

Check out this example of an event brochure, where consistent colors, fonts, and patterns are used to draw attention and create recognizable sections.

Design Resources

If you’re not a designer, it may seem intimidating to create a great-looking brochure on your own. Luckily, there are plenty of resources available to help.

You will need images to fill the pages of your brochure as well, but this may be challenging if you don’t have a photographer on staff or the money to buy stock photos. In this case, you can turn to free stock photo websites to choose photographs from their selection that fit your brand’s vision.

Canva is a free and easy design website with countless templates that you can use towards creating a full brochure. They also have a library of smaller elements, like stock photos, logos, and icons, that can enhance your content even further.

Other options for creating customized templates include Microsoft Word and Publisher, or design-centered software like Adobe InDesign. If you choose to create PDFs, these resources can generate them for you directly from your design.

How can you benefit from a digital brochure?

Digital brochures have all the same benefits as their print counterparts, but also build upon them by providing enhanced engagement, trackability, cost savings, as well as decreasing waste.

Given that these brochures are online, they can be accessed at any time or place. Users are able to engage with your content on their mobile devices or computers, as well as share them immediately with other potential customers. As a result, digital brochures have huge potential to reach lots of future clients.

It’s also important to note that this medium allows for tracking of reader engagement. Print and PDF brochures are very limited in that you will only be able to uncover distribution or download statistics. Digital brochures, on the other hand, allow for tracking of time spent in a piece, time spent on each page, clicks on interactive features, and much, much more. Knowing this information will give a clear path towards upgrading your content in future brochures.

Additionally, bringing your brochure content online allows you to save money that you would normally spend on print. Furthermore, digital options are much better for the environment by conserving paper and reducing waste.

Responsive Digital Brochures

Responsive online brochures offer even more benefits, as they not only have great design potential but are also responsive. These publications, like the travel brochure example below, offer a more engaging experience that is more enticing to readers, especially on mobile devices, where no pinch to zoom is required.

Responsive platforms, like our own PageRaft, allow for the reflow of content across devices. Unlike a PDF brochure, a responsive version will adjust to any screen size, making for a smooth reading experience.

Moreover, you can easily make changes to your content that will automatically update. This means that you don’t have to worry about a mistake forcing you to send out a new link or reprint hundreds of paper brochures.

Benefits of creating a responsive digital brochure

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Conclusion

Digital brochures are better for the environment, save money, are more trackable, and have the potential to reach countless new readers. Responsive options allow you to make for an engaging reading experience. Given these benefits, transitioning from print to online brochures is the next step to promote your brand.

We’d love to hear from you to discuss how our digital solutions can apply to your own digital brochure. Click here to receive an individualized, no strings attached demo to see how great your online magazine can be!

Not convinced yet?? Feel free to follow us on social media to stay in touch and learn more through our blog.

We’d love to help with valuable information as you continue on your digital brochure journey!

One of the marketing tools that is known to be effective is brochures. A lot of businesses tend to make their designs for their brochures because they want to execute their ideas and what they have in mind exactly. If you are not keen on hiring professional graphic designers, it is also fine, but you need to learn some tips about coming up with effective brochure design. This way, it will be beneficial to your business.

How to Format a Brochure

When making a brochure, it is important to know some essentials, and it greatly includes the text and the formatting. The content is very limited, and it should be short but very clear. Each paragraph must only have three sentences, and the total space should not go beyond ten lines. Brochure design involves an entirely different text formatting rules, so you have to know them if you are making your own. It is important to note that the texts must be readable within an arm’s reach. If you can successfully create your brochure design, you will have a big chance to get leads on potential prospects and be able to provide them with some information about your business.

Placing Images in a Brochure

Images are other important features of brochure design. They are as essential as the messages included in the brochure because they speak to your prospects as well. Often, a catchy and interesting visual representation is what draws attention to the clients, and it is why it is important to also take into great consideration having photos and graphics that are of high quality. If you can achieve this, then you have reached your goal to get the attention of your potential clients. This can also mean good for your business.

Brochures as Marketing Tools

Brochures can certainly be very effective marketing tools and an excellent way to reach out to your clients and give them information about you and your company. They can be used to sell small-ticket items via direct mail. If your intention for your brochure is to be the main generator of your sales, then you need to create something bold, exciting, and convincing. You must then create a powerful or highly impactful brochure design to have something effective. If you are doing your brochure for direct mail business, then you must still use the white space around the images and texts appropriately. Small ticket items are used to entice and excite clients.

Professional Help with Your Brochure Design

If you do not have the creative skills for designing, you should get help from professional graphic designers and layout artists because they can do the work for you. We can help you print brochures in our Melbourne printing company. Oftentimes, it is better to invest in good talents as well to help you have an effective brochure design, and it will undoubtedly pay off. These professionals not only help save you from going through the hassles of the design process, but they also make you save time, thus allowing you to focus on the other aspects of your business.

Your brochure is left on the desk of a potential client after a business meeting or, if you’re attending a trade fair, in their hands after they’ve stopped at your stand. Then the road forks: it could either be opened and read or consigned to the waste-paper bin. Its destiny depends largely on how it is created.

A post shared by Katya (@designbykatya) on Sep 10, 2018 at 4:44pm PDT

We’re not going to explain which software to use to create your company brochure or what to write in it, because that’s the job of the graphic designer and copywriter. Instead, we’ll go through everything you should expect from a well-made brochure, so you can recognise a good job when you see it. And we’ll also give you examples of other company brochures, so when you meet the graphic designer in charge of creating yours, you can have a clearer idea of what you’d like. What is a brochure, and what is it for?

A company brochure is your firm’s business card, and it plays a very important role: it showcases your business to potential customers. So what should you write about in it? Simple – who you are, what you do, how you do it and what your strong points are. These can all be described using both words and visual design, which in a brochure go hand-in-hand, with two objectives: to communicate clearly and to convey your company’s identity.

Brochures tend to be handed out at business meetings and, more frequently, at trade fairs or conferences. In other words, they are browsed in situations where people are being bombarded by lots of different stimuli. It is therefore crucial to grab the attention of the person holding the brochure and spark their curiosity, to ensure they read it from beginning to end.

A post shared by Megan (@megsstephens) on Sep 12, 2018 at 4:31pm PDT

How to create an effective brochure

Since brochures play such an important role, it is essential that you turn to a professional to produce them. So, in case you were wondering, no, you can’t design a brochure by yourselves using software like Word or PowerPoint, and no, you can’t suddenly call yourselves copywriters and write the texts yourself. For professional results, you need the eye of a designer and the hand of a copywriter. Working alongside them, you should:

  • Set the objectives you want to achieve with your brochure, because these will have a bearing on the text and design.
  • Establish who the brochure is aimed at, and to which audience it needs to speak.
  • Think about the context in which it will be used. For example, if you are sponsoring an event and your brochure will be handed out to attendees along with countless others, it’s important that you stand out with a sophisticated design that is out of the ordinary in some way.

Let’s have a look at the features a company brochure should have, both in terms of copy and visual design.

Copywriting tips

Brochures that talk too much about the company and think too little about the reader are all too common. Given that space is finite, reading time is short and the reader’s attention is limited, it’s important to concentrate more on “what I can do for you” and less on “look how brilliant I am”. In other words, readers are not interested in learning that you are “the leader in the industry” – they want to know how you can respond to their needs, and why you can do it better than the rest. You therefore need to ask yourself why they should choose you. Focus on your unique selling points, on the things that distinguish you from the competition, and you will be remembered and, hopefully, chosen.

A post shared by Business Brochure Design (@businessbrochuredesign) on Nov 5, 2017 at 3:13am PST

Having established this, here are some more practical things to consider:

  • The title of the brochure need not simply be the name of the company. To be effective, a title should meet the needs of a potential client, arousing their curiosity with a provocative question or even inviting them to flick through the brochure with a call to action.
  • Clarity and succinctness. A good copywriter will be able to provide you with clear, concise and effective text. This is important, because it is difficult to attract the reader’s attention, and easy to lose it. Don’t try to fit every last fact about your company into your brochure: limit yourself to the essentials, and perhaps add a QR code.
  • Tone of voice. Because your brochure is your firm’s business card, it needs to speak in the business’ tone of voice. The person writing the text needs to understand the company’s personality to be able to communicate coherently. If you have a style guide, give it to the copywriter.

Design tips

The time spent on the design has a large part to play in whether or not a brochure is successful. An effective cover will attract people’s attention and pique their curiosity, and an attractive layout will encourage people to stop at a certain page and read the content. A neat, formal style, simplicity and clarity are all essential.

Images require special thought. You could provide the designer with original photographs, or let them choose stock images for you or design bespoke graphics: the decision made must match the style of your communications. If you provide the graphic designer with images, they should be high-resolution, striking and genuinely useful, in other words, they should communicate something important. Filling your brochure with pointless images will only make it seem confused and hard to read.

The colours used in the brochure should be consistent with your business’ colour palette. You could adapt your brochure to match the colours of a trade fair you’re attending, but it’s a good idea to feature at least one of the colours that represent you, to make sure you are always recognisable. In general, go for bright colours that will stand out and draw people in, even amongst countless other brochures.

With the growing trend of everything online, it is important for businesses to apply interactive brochures for vividly expressing themselves. In this case, it helps to enhance businesses’ visibility, then audiences will know more about their products and services. Thus, which kind of brochure software can be a better choice to design informative and professional brochures? Here brings top 10 online brochure makers for suiting your needs.

1. FlipHTML5.com (strongly recommended)

FlipHTML5 will never disappoint you. With such an outstanding online brochure software, not only can you create realistic responsive CSS3 jQuery & HTML5 flipping brochure from PDFs, but also you can design a personalized brochure with full customization. What is more, you are able to enrich your brochures with multimedia content, then audiences can enjoy the page turning brochures freely on their devices.

Start Creating An Impressive Brochure with FlipHTML5

FlipHTML5 surprises audiences with its amazing interactivity. At the same time, adding animation, multimedia and customization engages audiences in brochures deeply.

  • Multiple pre-designed templates are ready for easy brochure creation.
  • Customize beautiful brochure theme in minutes.
  • Add animations for true interactivity without writing code.
  • Start to sell your digital brochures online after creating.
  • Add an advertising banner to your background of your brochures.

How to design brochures

2.Canva

“Canva enables anyone to become a designer.” Words from PSFK. This amazing simple graphic design software will surprise you for making your brochures professionalized. What is more, Canva presents your information clearly and beautifully. It provides drag-and-drop brochure maker and create a beautiful brochure that won’t bore your audience.

How to design brochures

3. MyCreativeShop

Easily create awesome brochures with MyCreativeShop. This powerful brochure maker encourages you to make digital brochures online freely. It aims to be your best friend by providing a fun, easy, & fast experience to create great looking brochures. Furthermore, MyCreativeShop gives you complete freedom to do whatever you want with your brochures.

How to design brochures

4.PubHTML5

Want to make your brochures accessible to a wider audience by converting it into a digital format? Try PubHTML5. This free online brochure creator strengthens your brochures to be the perfect online marketing solution. It is the best brochure maker on the web that enables you to create online brochures for print or web.

How to design brochures

5. Publitas

Use Publitas to turn your PDF into a beautiful online brochure that works on PC, Mac, iOS & Android. This amazing online brochure software easily enriches your digital brochures with more content (images, text, multimedia and so on). Enjoy yourself in pleasant brochure experience.

How to design brochures

6.Webpublication

Webpublication is the right partner to help you create stunning digital brochures. You are capable of captivating your audiences by inserting videos, HD images, sounds, interactive forms, shopping cart or other animations into your brochures. Through a personalized brochure design and two versions of your digital interactive brochure (Flash and HTML5), you can expand your readership while engaging your audience.

How to design brochures

7.Flipsnack

FlipSnack makes creating easy and simple. By transforming your PDFs into online flipbooks, everything you need to publish online brochures just only several steps. With such kind of digital brochure software, your elegant brochures will easily accessed from any device or operating system. The interactive experiences certainly engages your audiences.

How to design brochures

8. SmartDraw

SmartDraw, a powerful online brochure software that makes creating a brochure easy. With words like “SmartDraw, the smartest way to draw anything.” This innovative brochure maker improves efficiency with high-quality digital brochures created. It will save you time, so you can focus on other areas of your marketing efforts.

How to design brochures

9. 3dissue

“A flipbook of your brochure, catalog, magazine or e-book can captivate your audience with interactive features, animations and call to actions.” Indeed, with powerful 3dissue, you are able to create professional digital brochures online. Of course you can enrich your brochures with interactive elements. Just bring brochures to life with movies and audios.

How to design brochures

10.Lucidpress

No designers? Desire to create impressive and professional brochures? No problem. Lucidpress creates professional-quality brochures without having to hire a design team. This online digital brochure software amazes you with powerful drag-and-drop editor. You will be surprised by how quickly you’re able to lay out a sleek finished product.

How to design brochures

Awesome digital brochure experience by FlipHTML5

Animated brochure example

Start Creating An Awesome Brochure with FlipHTML5

From creating, designing, publishing to sharing, FlipHTML5 performs professionally. It enables you to create informative brochures with page editor and animation editor. What is more, it helps to strengthens your brochures with interactivity and customization. Then you will be competitive among your competitors.

How to Get More Followers on Instagram ?

Everyone knows that images are important in brochure design. They are the things that people notice first, and they provide an instant judgment about whether your audience will be interested in what you have to say or not. You might have some fantastic content on paper, but if it’s stuck between two ugly images then nobody will read it. That is why choosing the right images is important.

In this article, we are going to look at some of the ways that you can choose the right images for your brochure design, and hopefully get a step closer to designing a brochure that people will want to read!

The Type Of Brochure You Are Designing

What kind of business do you work for? Are you trying to market a product, or are you selling consulting services to other businesses? Are you aiming at consumers, or are you aiming at professionals? These things will have an impact on the type of images that you will choose for your professional brochure design.

For instance, if your business is selling software then you might want to consider using imagery of the software itself in your brochure design ideas, or perhaps images of related businesses in your industry. You might want to consider buying stock photos for this kind of thing, but you could also take some digital photographs yourself if you have suitable equipment.

If on the other hand, you are an abstract artist then you probably don’t need many images, however, you could still use a few related images to help people understand what your kind of art is about.

The Finer Details Of Your Business

After you have decided the general approach that you want to take in your brochure design then it’s time to think about some of the finer details. There are a number of things that can have an impact on the type of images that you choose.

Consider your budget first – do you have enough to spend on getting high-quality images, or will you have to find free options to work with? If you’re trying to make a good impression then you might want to splash out on stock photos or custom photography, but if this isn’t an option then simply look for lower quality images that you can manipulate to look high quality.

Consider your preferred style of imagery next – do you want bright and vibrant, or moody and mysterious? Bright and vibrant images might work well with a product brochure, while moody and mysterious images could work better if you are trying to sell consulting services.

Consider your target audience too – what kind of people are you trying to sell to? This will likely have an impact on the colors that you use in your brochure design, but it could also influence the types of images that you use. For instance, if you are focusing on professionals then perhaps some images of business people would be appropriate, whereas if you are focusing on consumers then some lifestyle images might be more effective.

Your Brochure’s Objective

This is perhaps the most important factor in choosing your images, and it is often overlooked by inexperienced designers. The reason that we keep asking ourselves ‘what is my brochure design for?’ is because it will affect everything else about your design.

For instance, if you are trying to promote a new product then it makes more sense to use images of the product itself or related things. That way your audience can see what you are talking about and understand why they should care. On the other hand if you are trying to sell consulting services then perhaps using images of your employees with ‘before and after pictures’ might be more effective.

The Image’s Background

One way to make your images stand out in a crowd is to choose images with interesting backgrounds. For instance, if you are designing a modern brochure design then it might be worth buying stock photos that have some space in the background or taking photographs of items against white backgrounds.

On the other hand, if you are designing a business brochure, especially if it will be given along with a business proposal, then you might want to use images with busy backgrounds, or even images that have multiple smaller items in the background. This way your audience’s attention is drawn towards the main thing that you’re trying to sell (i.e., your product or service).

The Image’s Purpose

Another thing to consider is the purpose of your images in your creative brochure design. Are they being used to illustrate a specific point, or are they just there for decoration? If you’re using images merely for decoration then it’s likely that bright and vibrant colors will work best, whereas if you’re trying to sell something then more neutral images might work better.

Likewise, choosing the right brochure design templates is just as crucial as choosing the right images. For that, you can check out Venngage.

In Summary

Choosing the right images for your brochure design can be a difficult task. It’s important to know what you want people to feel when they look at your photos and then try to find that feeling in an image. You don’t want any of your images conflicting with each other by showing different moods, so choose wisely!

How to design brochures

With the help of the hotel brochure templates, you can easily design excellent brochures for your hotel and let your clients catch the first impression. These Hotel Brochure templates have fully covered PSD files plus fine print elements. You can download the hotel brochure template online and customize them as per your need. These, Hotel Brochures are curated from the numerous Hotel Brochures available across the internet. Edit the Hotel Brochure templates using Photoshop. You can add your own Hotel pictures in the Hotel Brochures for personalization. There are various Hotel Brochures styles and color combinations out there, pick the Hotel Brochure templates apt for your Hotel to impart the impression you are looking forward to!

So, if you aim at impressing your target audience and convincing them into making use of the services offered at your hotel then a well-crafted Hotel Brochure Design would help you to a large extent. Designing a brochure is not a cakewalk. No, we didn’t mention this to get you worried in fact we are here to let you know that the thought of designing a brochure would no longer be a cause of worry for you as the exceptional collection of Hotel Brochure Templates Free Download for Word would help you create mind-blowing brochures in no time. Not only would these brochure templates make the process of designing a Hotel Brochure Vector an effortless job for you but at the same time would also make it a fun and exciting task.

An elegant brochure crafted with our Hotel Brochure Template PSD Free Download would help you give a boost to your marketing strategies and this would, in turn, help you in the success of your hotel business. Showcase the range of exceptional services offered at your hotel in a stylish way by making use of our Hotel Tri-Fold Brochure Template. You can also see Hotel Icons.

Colorful Hotel Brochure Template

How to design brochures

If you want to get your hands on a hotel brochure that has been designed by making use of multi-colors then nothing other than our dazzling Colorful Hotel Brochure Template would be a better pick for you.

Hotel Agency Brochure Template

How to design brochures

Hotel Agency Brochure Template is yet another hotel brochure template that has been brought together by us on our website exclusively for you. Get hold of this incredible brochure template and put it to use right away.

Landscape Hotel Brochure Template

How to design brochures

Landscape Hotel Brochure Template is an ideal choice for those who are willing to get their hands on hotel brochures that make use of a sleek design and deliver a simple yet trendy look.

Popular Hotel Business Brochure Design

How to design brochures

Take your hotel business to great heights by promoting it in the best way possible with our Popular Hotel Business Brochure Template. This brochure template is not only extremely appealing but is also eye-catching.

Bi-Fold Brochure Templates for Hotel Business

How to design brochures

Make it an effortless task for your current as well as your potential clients and customers to identify and recognize your brand among several other brands present in the market with our attention-grabbing Bi-Fold Brochure Templates for Hotel Business.

Minimal Hotel Services Brochure Design

How to design brochures

Minimal Hotel Services Brochure Design delivers a sober and at the same time a professional look. This resplendently crafted brochure template is both impressive as well as reasonably priced.

Elegance Hotel Brochure Templates

How to design brochures

Elegance Hotel Brochure Templates brings elements that are extremely pleasing to the eye into play. Without wasting much of your precious time grab this template and make the most of it.

Stylish Hotel Trifold Brochure Templates

How to design brochures

Boost the number of customers that make use of services provided by your hotel in an effortless and graceful manner with our fabulously crafted Stylish Hotel Trifold Brochure Templates.

Hotel Free PSD Tri-Fold Brochure Design

How to design brochures

Do you want to stand out among your other competitors in the competitive market out there? If yes then all you need to do is get hold of our incredible Hotel Free PSD Tri-Fold Brochure Design and end up effectively promoting your business.

Luxury Hotel Brochure Template

How to design brochures

Luxury Hotel Brochure Template has been designed by the skilled professionals in this field to make it capable of efficiently catering to all your various professional requirements and that too with great ease.

We are going to take a look at brochure design and see what is involved. A brochure is typically a folded piece of paper that can have anywhere from 1 – 4 folds. The most common is a single fold and a tri-fold. A single fold gives 2 panels (front and back) where a tri-fold gives 3 panels on both sides, although it only had 2 folds.

The most difficult part of this “how to” is to understand how to set up the document, and then the output.

1. Setting up the page

There is no one size for a brochure, so for this project, we are going to use one half of a letter size page for each panel. From (File > New) under Name: type Brochure. For Preset Destination, select Default RGB. If this will be sent to an offset printer, then you would select Default CMYK. From the size drop-down select Half Letter and under Number of pages select 4. Click OK. The final step of the document set-up is to go to (Layout > Page Layout) and select Facing Pages and under Start on, select Left Side Start. Click OK once again.

2. Adding Content

Adding content is very straight forward. One suggestion would be to get a couple of pieces of letter size paper and fold them to resemble your brochure. Now rough sketch what you want on each of the panels, before actually adding the content in CorelDRAW. Once you have done this exercise, you will be pleased at how smooth the laying out the brochure will be.

3. Outputting the file

To easily output the brochure, we are going to use something called the imposition layout tool. From (File > Print Preview), now in the toolbox on the left side, select the Imposition Layout Tool. Next, from the Property bar under the first drop down, select Booklet. You will notice that you can now see that pages 4 & 1 will print on one side and if you select Layout Template (Back) tab at the bottom of the screen you will see that pages 2 & 3 will be printed on the other side. The final step is to click on the gear icon (Print Options) on the Standard toolbar. This will allow you to select the proper printer and set it for double-sided printing.

CorelDRAW does more than just make custom brochures

Check out some of the other graphic design features in CorelDRAW Graphics Suite, like How To Make A Gift Certificate, How To Make Your Own Calendar, How To Make An Infographic, and more! Create high quality designs in a fun and easy to use graphic design software and make your work stand out more than ever.

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How to design brochures

Creating a brochure to advertise your business, convey a message or cause, or simply provide further information on a topic is a great point of difference. Brochures can be created in many different shapes and sizes, and can either be simple or incredibly detailed. But what is the difference between a good brochure and a great brochure? And where should you start when it comes to the design?

We’ve put together a few tips to get you started.

Have an objective

Before you start, make sure you sit down and brainstorm what message it is you want to convey with your brochures. Are you aiming for serious or fun? Who is your target audience, and where will the brochures be placed? Remember that you have a limited number of words when it comes to a brochure, and the simpler the better when it comes to getting people’s attention. Think about colour schemes that might complement your business, and what style you might want to go for.

Keep it simple

Often businesses and students want to be creative with brochures – which is great, but lots of different fonts or colours can make it look too cluttered and untidy. To reach a wide audience, it’s best to stick with a simple style, one or two standard fonts, and a clear message. If you want to convey a few different things, think about dot points or multiple pages.

Make your paper choice

You’ve figured out your objective, and you have chosen a few styles and fonts to try out. Now, it’s time to choose your paper! It’s best to consult with an expert on the best type of paper for your budget and needs, but it’s also great to be armed with a few ideas. Think about how long you want your brochures to last (are they for a one-off event or advertising ongoing services?), and how durable they need to be. Do you want it to be glossy, basic, foldout?

Choose your target market

You may have already thought a little bit about your target market in step one; now that you’re at the design stage, it’s time to get more in-depth. If, for example, your brochures are related to medical check-ups or finance services, you’re likely to use simple basic colour schemes and not get too outlandish with the font and colours. If you’re advertising a fun run or marketing services, you may use more colour and keep the brochure to one page or a double-sided leaflet.

Photos and a sharp message

No matter what type of audience you’re looking to target, people generally respond best to imagery: photographs, clear font, big messages that they can’t miss. Think about what imagery might work with your brochure, and ensure that you keep your text short and sharp. You might even be directing potential clients back to a website for more information, or simply providing dates and details of an event. Keep your brochure simple, easy, and don’t forget your readers!

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Ideas for Making Brochures

Brochures are a great way to advertise your business and gain contacts. They are a quick way of displaying to potential customers or clients exactly what your company is all about and what you have to offer. The fallback to brochures is that their shape and size aren’t user friendly. They aren’t something that you will place in your wallet or pocket. However, a pocket-sized brochure can contain the same important information while also being a convenient size for placing in a pocket or wallet and pulling out later to take a closer look.

Create a template using 8 1/2-by-11 inch paper. Fold the paper in half lengthwise and then accordion fold it in thirds width-wise. When the paper is completely open, you should have six equally-sized portions. This will be your standard template for the brochure.

Design the cover. The cover needs to be attention grabbing. Present the reader with her biggest benefit for opening the brochure and reading further. While you want to show your company name, it shouldn’t be the main focus of the page. Place it at the bottom of the page and consider leaving the company logo for the back page.

Design the inside flaps. There will be two inside squares that the reader will see before he opens the brochure completely. These portions should include pertinent information and pictures. You are still working on getting the reader to open the brochure completely, so don’t be too long-winded on these pages. Keep information in bullet-point form. Continue to highlight benefits.

Design the inside. This is where you can go into a bit more detail about what you have to offer. Use the entire surface as one page, don’t break it down into the individual squares. Still keep in mind that a brochure isn’t a place to be word-happy and be careful not to write a short novel. Use the inside to include larger images, charts and graphs if you need them. Also include contact information in this area.

Design the back portion. This portion can include final information that didn’t have a place elsewhere. It is the least important side but it is, nonetheless, important to have something there. The back pages are a great place to have your company logo and include your contact information again. You can also include a small map with directions to your location.

Lindsey Salloway started writing professionally in 2005. She has worked for various publications including the “Calgary Sun,” “Calgary Journal” and “Penticton Western News.” She also completed major journalism projects for various organizations such as the Foothills Country Hospice. Salloway holds a Bachelor of Communications in journalism from Mount Royal University.

Do you know all the steps to how to create a brochure?

A well-made brochure is planned and developed before it is designed to effectively present information.

I will first show you how to plan a brochure to get the most effective end results.

It is not something to take lightly because it is not as cheap and easy to be done over as business cards.

Look over the questionnaire below to help you in the planning process.

Designing a Brochure Questionnaire

Before jumping into making a brochure you need to consider these things.

  1. What is the purpose of your brochure?
    In other words what will be your subject or point you want to make in the brochure? Do you want the customer in the end to buy a product, or use a service?
  2. Who will the brochure target?
    Your must choose an audience that you want to target and specifically talk to in the brochure depending on the field that you are in. It should be narrowed do to groups like teens, adults, parents, home buyers, business people, etc.
  3. What benefits will the reader receive so that they will be motivated to buy or act?
    Figure out whether you want to offer a discount, or something free. The reader needs to have a reason to act or keep the brochure.
  4. In what way do you want the reader to respond? In the end the reader should know how to respond to the brochure whether it is to call a number, email you, or mail a form back.

How to design brochures

Adobe InDesign is a desktop publishing and typesetting software application produced by Adobe Systems. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, books and e-books.

Best Desktop Digital Publishing Software for eBooks

When you collaborate with Adobe Digital Publishing, Indesign enables graphic designers and production artists to publish content suitable for tablet devices. It also supports export to EPUB and SWF formats to create electronic books and other digital publications.

In short, Adobe Indesign enables users to create desktop publishing projects easily. It offers a variety of templates that you can adjust accordingly.

How to design brochures

Engaging PDF Flipbook Made by Flip PDF

What Is A Brochure

Brochure is a widely used marketing printed tool by most businesses. Also referred to as pamphlet, a type of leaflet. It is used in advertising mainly to announce a new opening or soft launching, price promotions, introduce a new product or service and the likes.

Brochures are often handed personally in malls and other public places like train and bus stations. It can also be mailed or placed in brochure racks in establishments.

Here is how you can make a brochure:

Steps in Making A Brochure
1. You must have an InDesign software in your desktop or laptop. If you do not have one yet, download it from the web. Once you have it, double-click the icon and it will open to start your project.

2. On the right side of the window, Create New > From template. It will open to Contents > Brochures.

How to design brochures

3. Choose a desired template you wish to begin your project with. Tick on the samples provided and you will find the details at the right side of the window. Choose the template which has the number of pages you want in your brochure. TIP: Use View Options to add frames and guides while working on your project. This will make your editing easier.

How to design brochures

4. If you have chosen the standard size of 8” x 11”, note that the pages is split into two. As you scroll down, the next pages were in split as well.
5. The template will have temporary words as guidelines. Double click the boxes to edit.
6. To change the font size and style, go to the right pane of the window, in the toolbar choose Paragraph Styles. Edit and click anywhere outside the box to accept the changes.
7. In inserting photos, click the photo you wish to replace, delete it and replace it with your chosen photo. To delete, press Delete in your keyboard and Ctrl + V to paste the copied picture from the web. To choose photos from the library, in the menu bar, File > Place or Ctrl D. It will open to your library. You may Place or simply drag and drop. Resize accordingly.
8. Change the rest of the text boxes and images. Continue to repeat the process until you complete your project.
How to design brochures

9. Once your brochure is done, double check your work if everything is in place. Look for some error, check the spelling and grammar and make sure that margins and spacing are enough.
10. To print, simply go to File > Print. It will open a window of Print options. TIP: check the printer if it has the type of paper you have worked on. Tick Print.

How to design brochures

11. Go to your printer, get the printed sheet and reinsert it into your printer. Repeat process with the rest of your copies. TIP: do some test pages printing to minimize error.
12. Fold the brochure in half lengthwise. One paper should have 4 pages.
13. If you want a fresh new design, you may start with Blank and fill the pages as necessary.
How to design brochures

If you want to create a digital version for your PDF brochure, you can have a trial of Flip PDF digital brochure software. Import a PDF document from your computer, this amazing epublishing tool will convert it into interactive page flipping online brochure.

The visual appeal is now a must to be able to sell a hotel room. Isn’t it? So when it comes to designing the brochure for your hotel, you need to implement many visual strategies if you want to stay ahead of the competition. Here, in this article, we have thus compiled a few tips to help hoteliers make an awesome hotel brochure.

So, if you are looking for information on how to make a hotel brochure, you are in the right place.

We will try to keep it crisp with ample information for the curious to ensure tactics to

make your hotel brochure irresistible.

We have also included in this post some of the best examples of a hotel brochure.

Creating a simple yet elegant hotel brochure must be a part of all hotel marketing strategies. Without any further ado, let’s get going with tips to create an amazing brochure for your hotel business.

How to design brochures

Create a Compelling Headline

Next to your hotel name in the brochure, it is a must to have a tagline that can grab the attention immediately of the tourists or those planning to travel.

To create a compelling headline, follow the tips given on the blog post on crazyegg that covers this topic in detail.

For the ease of our readers, we have reproduced the top tips of the post here for creating a compelling headline. While the post mentions this about any company, this fits well even with hotel brochure headlines.

  • Understand the target audience. Target the emotions of your potential customers.
  • Write multiple headlines and read them out loud. The best headline would feel good to the ears as well.
  • Use standard headlines. Don’t experiment a lot. Keep it generic to suit the crowd.
  • Test the headlines multiple times.
  • Explore major websites and magazines for examples.

Well begun, half done! Yes, that’s correct even in the case of making an awesome hotel brochure. A good headline would set the tone right.

2. Browse through popular Hospitality Brochure Design and Templates

It is advisable to check through some pretty hotel brochure designs like the ones in Examples.com. It is crucial to ensure the look and quality of the brochure should be impeccable.

It should look pretty in the hands of the potential customer or in the mailboxes of the target audience.

Hotel brochure designing is a key step in the brochure making process. This should be the most important step actually.

It is the design of the hotel brochure that makes the first impression in front of potential customers. And the first impression matters.

There are a lot of websites that allow hotel brochure templates free download. Simply google the terms ‘hotel brochure templates’ and you will be spoilt for choices.

How to design brochures

The days of hardcopy design are gone now. You don’t need to be an artist to create something eye-catching for your hotel.

Nowadays, there are software packages that do all the hard work for you.

You can check various hotel brochure sample and pick a simple hotel brochure and then customise the same around your hotel to create an inviting hotel brochure.

If this seems like a tedious process, hire a designer to help in the process of making an awesomely designed hotel brochure.

Check examples of beautiful hotel brochures to zero in on a perfect design. The above image is a representation by one such website with resources to view many such examples.

3. Keep the Content Concise

One of the key things to focus on is the hotel brochure text.

A blog post on cvent has provided useful information on how to write a perfect hotel brochure.

Proofreading and creating focused content is crucial.

Proper research is required to ensure the content is properly edited and proofread.

It is advisable to check some glorious hotel brochures to screen through content to get an idea on how the content should be for your hotel brochure.

The basic of content creation is covered well in an article by entrepreneur.com. Simply said focus on the below and you would sail through in the process of creating the perfect content for your hotel brochure.

  • Create perfect and catchy headlines
  • Include basic information like address, contact details, website etc.
  • Avoid big words- keep it simple
  • Don’t confuse readers- Keep the content as short as possible
  • Never be flimsy
  • Looks for spaces and placement- Content should not be overstuffed or understuffed
  • Always include a call to action (digital brochures)

Keeping good content, using basic information and including a call to action will increase hotel direct booking for sure.

4. Use a couple of Awesome Hotel Images

The correct content goes hand in hand with the correct visuals.

Writing everything your hotel has to offer is not enough, you need to make your client feel that they are missing out if they don’t go to your hotel.

The visuals can make or break your brochure. You must ensure that you include a couple of quality images in the brochure and the resolution of your images should be high.

If you don’t have a professional photo shoot done for your hotel, it’s time to get this done now.

Here’s a look of an example of a Luxury Hotel Brochure (image courtesy- Pinterest). The images and colour add to the quality of the hotel brochure. So, make full use of them.

How to design brochures

5. Offers and Discounts Must find a Prized location on the Brochure

Now, this again is crucial. The hospitality and travel market is extremely competitive.

People are spoilt for options and thus it is crucial to put the best offers on the face.

This is a crucial hotel brochure making tip as a lot of hotels don’t have a long term offer or discount.

This can include reward points, low season sale, early-bird discounts and so on.

Try to be creative to create compelling offers that evoke emotions.

6. Focus on the Hotel brand and Target Audience

This hotel brochure making tip is the last on our list but far from the least important one.

Everything in the hotel brochure should ooze out the hotel brand. The quality of paper, quality of your content will give the customers and target audience a feel of the hotel brand.

Here’s a refresher of the focus points for creating an irresistible hotel brochure.

How to design brochures

Conclusion

Hope you found the hotel brochure tips interesting to help you create an awesome brochure for your hospitality business.

It is important to make sure that there are no errors in your writing. Grammar and spelling errors can leave the wrong impression of your Hotel in front of potential guests.

The hotel brochure is the first document that a potential traveller might see and the first impression can be crucial. Thus creating an impeccable brochure for the hotel establishment is crucial.