For new business owners, finding customers is job No. 1. Here’s how to get the job done.
What most people call getting new customers, I call “buying” new customers.
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The reason? If you stop and think about the price you’re paying to bring in added shoppers in terms of time or money, you can start to make better decisions about how and where to put those resources.
The practice is especially important for new business owners who tend to not only have more limited means, but also don’t generally register a profit from a new customer until the fifth of sixth purchase. And without a stable of customers to tap for repeat purchases, being more careful about where you ply your limited resources can only serve you.
Here are four simple ways to “buy” new customers:
- Advertising. The key to advertising successfully is to generate promising leads in exchange for the money you spend. To do so, it helps to offer a message that not only hits on your target customers, but also showcases the value you can offer them.
Take television, for example. In general, TV will be your most expensive option. But targeting based on programming instead of channels or networks — that is, placing ads on “Cooking with Joe” versus a campaign on a cooking network — offers a more specific outlet for your resources.
Radio also allows you to selectively target formats and programming. And even in large metro areas, you can often score inexpensive sponsorships of weather or traffic reports.
And though newspaper subscribership has dwindled in recent years, depending on your market, they’re still a worthy option for attracting new customers. If your target market is, say, people aged 55 or older, you may want to consider community papers or niche publications as older consumers still rely on them for information.
But even older people are increasingly turning to the Web — making it a definite jumping off point for any advertising strategy. To tap into this medium, your first step is to establish a Web presence if you don’t have one already. Then, depending on your target customer — consumers at large or other businesses — pick your Web channel. LinkedIn, for instance, is a mainstay among businesses, CEOs and other owners and entrepreneurs, while Facebook remains wildly popular among consumers.
Related: Smart, Easy Ways to Find Customers
- Networking and referrals. Landing referrals from networking or past business associations isn’t just a cheap way to pick up new business. It’s also a way to pick up customers with the highest retention rates. What’s more, referral customers tend to purchase more over time and in turn become a source of additional referrals.
How do you find referrals? Beyond having a product or service that’s in demand, you must have a clear idea of who your “perfect” or “ideal” customer is.
That way, you can communicate to others in your network what type of customer you’re looking for. You can also focus your own products or services to meet the needs, wants or desires of that very specific profile.
Then, you need to ask for referrals from satisfied customers. Be sure to also find ways to continually thank your sources for their ongoing advocacy of your business.
Related: Great Referrals Aren’t Accidents
- Teaming up. Another way to leverage available resources is through what’s known as a “host-beneficiary” arrangement. In this arrangement, another business with the same target customer will use their database to promote your business.
They might attach a gift voucher or other discount offer for your products at the end of one of a newsletter or mailing. Examples of this include: a high-end hair salon and a high-end car dealership or an attorney and an accountant.
To draw in another business, offer to pay for the business owner’s mailing or email expenses, or offer the business owner commission on any sales.
Related: The Fastest Way to Find New Customers
- Strategic Alliances. You might take that partnership a step further and form what’s known in the industry as a “strategic alliance.” While a host beneficiary relationship is generally a one-time or short-term commitment, strategic alliances can sometimes last for many years. For instance, a Web designer and an ad agency might send each other referrals for clients who need added services.
As long as there’s continued value to the shared audience, strategic alliances produce streams of referral business, which is ultimately what will benefit you most over time.
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Finding more customers is vital if you are going to grow your business in a sustainable way. Relying on too few customers can leave you vulnerable – losing just one could mean a cash flow crisis. By consistently making an effort to find high quality sales leads and get new customers, you boost your chances of success. Here are nine tips to help you win new business
1. Know your customer
You have a better chance of getting new customers if you know what sort of person or business you are looking for. You don’t have to pay for market research, but you do need a good idea of your target market. Build a profile of potential customers – in particular, think about what they want and how you can appeal to them. Always aim to offer something unique or better value for money than your competitors.
2. Give incentives to existing customers
Offer discounts on future purchases or even commission, if your existing customers introduce new customers to you. Word-of-mouth recommendation is the most potent form of advertising, so surpass customers’ expectations where possible.
3. Freshen up your image
Make sure your business looks appealing to any potential new customers. Is your signage or business logo looking tired? Does your website need revamping? Is your online marketing strategy working? Could it be time to rebrand or even rename your business?
4. Use direct and local marketing
Put flyers up in local shops. Distribute leaflets and provide introductory offers. A direct mail campaign or an email marketing campaign can also be an effective way to reach new prospects; be sure to observe data protection rules if you go down this path.
5. Advertise on a budget
Well-plannned advertising can be a good way to get new customer enquiries. Could your advertising strategy be improved? Give free advertising on your website to non-competitors who return the compliment. If you do pay for advertising, try to negotiate cheaper rates. Pay-per-click advertising online can be targeted and cost-effective.
6. Get in the news with PR
Try to get coverage in your local paper or trade press. You will need a newsworthy story, or you could put yourself forward as an expert to comment on your industry.
7. Network with potential customers
Go to trade events and speak to as many people as possible. Get involved in local business associations and events. Would closer involvement in your local community be good for business? Online networking can also generate sales.
8. Find new sales channels
Maybe it’s time to start selling online, if you aren’t already. This could enable you to reach many more customers and to sell round the clock.
9. Set targets for new sales and leads
Sales forecasting doesn’t just help you plan ahead, it’s also a way of challenging yourself to get more customers. Aim to set demanding but realistic targets for sales leads and new customer wins – for example, by benchmarking your performance against other companies.
When marketing your business, targeting the right audience can make all the difference. We’ll explore how to determine your target audience to maximize your business’s success.
Table of Contents
One part of your business plan should be about your marketing strategy and how you plan to find your customers. As the person who understands your product or service best, you’ll have the clearest idea of who would want to buy what you’re selling. This post will help ensure you’re reaching out to the right people with some additional research recommendations.
Creating Buyer Personas
Creating a buyer persona can help you determine the different ways you will market your product to a specific audience. A buyer persona is a comprehensive description of someone who falls within your target audience. The different groups and demographics you plan to target will determine the number of personas you create. For smaller businesses, you might need three to five personas. A larger business or corporation may have dozens.
What to Include in Your Persona
When you are developing your buyer personas, you will want to ask yourself these questions about your fictitious customer:
- What is their demographic information?
- Do they have a job? If so, what is their job and their level of seniority?
- What does a day in the life of “shopper 1” (you will name them) look like?
- What is the problem they are trying to solve? What can you do to help them solve it?
- What does fictitious shopper 1 value most? What goals do they have?
- Where do they get their credible information from?
Why Buyer Personas Are Important
Buyer personas are beneficial when it comes to how you market your product or service. When you build your website, set social media, or create in-store displays, you want to create them as if you are speaking to the customer you’re servicing.
You already know that your business and product or service may not be for everyone, which is why your focus should be on the people you want to visit your business or website.
Collecting Customer Data
Once you start making sales, it will quickly become apparent what’s working and what isn’t. Collect data from your customers through reviews or surveys, or ask them for feedback. With that information, you’ll be able to fine-tune your marketing campaigns to target your audience better. You can create customer profiles that identify the characteristics of people who buy your products. These are similar to buyer personas but based on the actual data you collect.
In addition to reviews and satisfaction surveys, you can also track website traffic, ad engagement data, and social media metrics. Use these data collection methods to determine where there’s room for improvement, which groups you’re not reaching, and who you need to focus on for your business’s success.
Don’t Ignore Your Social Media
One of the most popular forms of marketing and audience targeting takes place through social media. Globally, 49.03% of people are on some form of social networking platform!
Facebook and YouTube are great for paid ads that target your ideal audiences. Instagram is a good choice for sharing business-related content, interacting with the community, and growing an organic following for your brand. You can explore options to collaborate with an influencer whose following overlaps with your target audience as well.
Social media can be one of your biggest allies in reaching out to your target audience.
Observe How Customers Interact with Your Brand
Customers will be exposed to your brand through a number of ways. This includes your website, social media, email campaigns, customer service, and promotions. One of these experiences could be benefiting your business more than others. How can you figure out what your customer enjoys as they explore your brand?
Ask for Feedback
The only way to find out how a customer experiences your brand is to ask them. You will probably receive some negative feedback along the way but understand that this is typical for all business owners. Don’t let the negative comments get you down – embrace them and learn from them! These are opportunities to learn the truth about what you could improve on within your brand. It also doesn’t hurt to throw in a perk for someone who took the time to check out your business but was left unsatisfied.
To learn the most about your customers’ experiences, make sure they have the chances to give feedback. Show that you welcome your customers’ thoughts on social media through your brand voice, polls, and keeping reviews turned on within platforms like Facebook. Check to see that you have a Google Business Profile where they can leave reviews too. Send out surveys after they receive their purchases and include links to contact your business on your website.
People tend to leave feedback online more than they do in person, so make sure they have the opportunities to do it! It will only help you target your audience better and improve your customer service.
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It’s time to start putting your business plan in motion! In a previous post about building your business plan, we explained how to build a business plan strategy and what to accomplish in each phase.
Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers.
1. Offer new customers discounts and promotions
Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for the first three purchases. Bargains like these can attract new customers who have been considering doing business with you but needed an incentive to actually change their shopping habits. Then track what they buy and which offers they redeemed so you can better target them with future marketing messages that will cement their loyalty.
2. Ask for referrals
Once you gain a customer’s loyalty, put that to work for you by asking them for referrals. Current customers are one of the best sources of new customers. But you can’t be passive and wait for your them to bring colleagues, friends, and family to your business. Instead, take control and create a systemized approach to actively solicit referrals from your satisfied customers.
These 10 tried-and-true tips will help you attract more customers.
Build referral-generating activities into the sales process. Send follow-up emails to make sure customers are happy with their purchases, and then follow that up with another email asking for referrals. Consider offering incentives if the sale price warrants it.
3. Recontact old customers
Go back to your lapsed customers contact list and market to former customers who haven’t done business with you for a while. Create a regular schedule to do this (say quarterly) and select customers you haven’t seen in six months. Reach out to them via email, direct mail, text, or phone with a “We miss you” message, offering some type of deal or promotion if they’ll come back.
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There’s no better way to raise brand awareness than meeting new people, telling them who you are and what you do. Join your trade association, your local chamber of commerce, and networking organizations. Attend Meetup events. If you own a local business, even going to PTA meetings can be a good networking opportunity. Approach networking with a “How can I help you?” attitude, rather than thinking, “What’s in it for me?”
5. Update your website
Online search is the primary way both consumers and B2B buyers find new businesses. That means your website has to do the heavy lifting so customers can find you. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly.
Even your site design makes a difference. Too many graphics can slow your site’s load speed, which is a customer turnoff. If you don’t have the in-house expertise, hire a website design company and/or SEO expert to help.
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6. Partner with complementary businesses
Teaming up with businesses that have a similar customer base, but aren’t directly competitive, and then strategizing how you can market to one another’s customers to drive new business is a smart way to attract new customers while not spending a fortune. For instance, if you sell baby products, working with a business that sells maternity clothes would be a great partnership.
7. Promote your expertise
By showcasing your industry expertise, you can generate interest and even create buzz, which can help you attract new customers as well as get more business from your existing client base. Volunteering to speak on industry panels, giving a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions are just a few ways you can make a good impression with potential new customers and clients. This technique works particularly well for B2B business owners.
8. Take advantage of online ratings and review sites
Consumers, both in the B2B and B2C worlds, frequently turn to online ratings and review sites before they’ll do business with a company they are not familiar with. So make sure you monitor those sites and respond to any complaints. Make the most of positive reviews by linking to them on your website. Post signage in your store, office, restaurant, or other location encouraging customers to add their perspectives. Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.
9. Participate in community events
Surveys show most people like to support local, independent businesses. Raise your profile in your community by participating in charity events and organizations. Sponsor a local fun run, organize a holiday “toys for kids” drive, or supply a Little League team in your city with equipment. All this raises your profile, which helps attract new customers.
10. Bring a friend
This idea is similar to referrals but requires customer participation. Offer “bring a friend” deals to get your loyal customers to introduce their friends and colleagues to your business. For instance, a restaurant could offer a “buy one entrée, get a second for free” special to attract more customers.
Think of these strategies as a starter list. Add your own ideas. The key is to get started now so that when next year rolls around, you’re already selling to an expanded customer base.
Learn how to attract new customers, as getting a steady stream of new clients allows you to grow your business and fulfill your company's vision.
As a business owner, you're no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows you to grow your business and fulfill your company vision.
Farzana Irani realizes the importance of a strong client base for all small businesses, including virtual ones, which is why the web consultant with iAdControl.com/Fuzzworks UK recently asked the community: "What is your best approach in creating a client base for your online business?"
It turns out that a seven-step approach works best for attracting new clients.
1. Identify Your Ideal Client
It’s easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking.
“Have a crystal clear picture in your head of exactly who you're targeting,” says Nicole Beckett, president of Premier Content Source. “Think about what makes those types of people happy, sad, scared, relieved, and then think about how you can make their lives a little easier.”
Narrow down the focus of your ideal client and avoid making broad target market statements, such as every woman, every man or all Baby Boomers. Few products appeal to that vast of a group of people, and overstating your market can prevent you from developing viable targeted strategies for attracting clients.
2. Discover Where Your Customer Lives
With your targeted customers in mind, “identify those places where they are likely to be found (media, online, offline, mail, etc.), and then create messages for them,” says Jeff Motter, CEO and chief marketing officer of East Bay Marketing Group.
Where you look for customers will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses. Offline, you can meet plenty of potential customers at conferences and conventions in your industry.
3. Know Your Business Inside and Out
Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients. When you know your product backward and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and may seek your assistance.
4. Position Yourself as the Answer
Give potential clients you come into contact with a good reason to try your services, which is your first step to making them loyal customers, suggests Jason Reis, owner and lead programmer for Flehx Corp.
“Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve,” he says. “This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.”
5. Try Direct Response Marketing
Your best bet for reaching out and touching customers may be to use tactics to encourage them to complete a specific action, such as opt into your email list or request more information.
Create messages directed at your target market, suggests Motter. “Learn to create ads that attract your ideal clients by giving them something of value for free to get them started in your funnel. Learn all you can about direct response marketing practices, because they will teach you to focus on results that matter. Create compelling messages that tell your ideal audience why they'd have to be a fool not to work with you. Show them you understand their pain, and can make it go away faster and cheaper than they could without you.”
6. Build Partnerships
Teaming up with businesses that offer complementary services offers you the opportunity to take advantage of synergy, which can be very effective in building a business. For instance, if you have a company that specializes in SEO, consider teaming up with a business that builds websites.
When all is said and done, nurturing relationships, either with other business owners or customers, helps you create a client base, Beckett suggests. “Focus on building human relationships. The stronger your relationships are, the more likely your customers will be to tell their friends about you. And, the more likely they'll be to come back.”
7. Follow Up
After your efforts to bring in business, always remember to close the loop, suggests Josh Sprague, CEO of Orange Mud. “Remember to set follow up tasks (follow up to sample sent, etc.), and execute your plan. So many leads and great conversations are wasted because you forget to follow up.” Doing this simple step can help you get your client base to grow.
A version of this article was originally published on June 25, 2019.
If you’ve visited our blog in the last few weeks, or are subscribed to our Hints & Tips newsletter you may have noticed that we’ve been talking about the ways people find small businesses online, and why making it easy for people to discover your business is crucial to your success.
We’ve received a ton of great questions about this topic.
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Most recently we were asked, “How can I figure out how people are finding my business today?”
This is an important question for a number of reasons.
For starters, when you know how people are finding your business, it gives you the chance to better focus your marketing efforts so you can bring more new customers through your door.
It also helps identify new opportunities, so that you can put a plan together to reach customers on platforms you might not be using already.
Here are five ways to find out how customers are finding you:
1. Remember to ask
Most customers, especially happy ones, are willing to let you know how they ended up on your website or at your front door.
Ask for this information in the following ways:
- Encourage employees to ask when interacting with customers face-to-face.
- Give people the option to tell you where they found out about your business when making a purchase or registering for an event online.
- Create an online survey; send it to new email subscribers or share it with your social media audience.
2. Use search
Start by searching for your business name on a search engine like Google to see where information about your business is already available online.
Chances are the first page of results looks something like this:
- Your website/blog
- Facebook Page
- Other social networks
- Review sites like Yelp or Trip Advisor
- Online listing platforms like YellowPages, Google, Yahoo, and Urbanspoon
Next, try search terms you think could drive people to your business.
For a restaurant, you might want to try search terms like these:
- Restaurants in [your town]
- [Type of cuisine] in [your town]
- Places to eat in [your town]
Or for a mechanic, your search terms could look like this:
- Mechanics in [your town]
- Car shop in [your town]
- Where to get my car fixed in [your town]
- Where to get [particular repair/service] in [your town]
Make a list of all the places your business is showing up. Also make sure to take note of places where your business isn’t currently listed but you think should be. Then you can make plans to have your business information published on those sites.
3. Set up Google Analytics
With Google Analytics, you can not only see which pages on your website are generating the most traffic, but can also see a breakdown of where the traffic is coming from.
Are people finding you through search engines like Google? Are sites like Facebook or Twitter driving visits to your site? You can also see which devices your audience is using to access your site. This is a good way to see the impact of mobile on visitors to your site.
In addition to insight into how people are getting to your website, Google Analytics also shows you the length of time people are spending on each page. This is all valuable information for helping you figure out how people are finding you and which resources they are using when researching your business.
4. Keep tabs on your audience
While not everyone who visits your Facebook Page or sees you on Twitter will become a fans or followers, keeping tabs on how these audiences are changing provides insight into which platforms offer the biggest opportunity for your business.
Look at how changes in your audience relate to your activity. If a particular piece of content is getting shared and resulting in a spike of new fans, you can incorporate similar content into our posting strategy in the future. Also, look to see how your interactions with different members of your network are impacting your fan and follower counts.
5. Track email list growth
If you’re using sign-up tools to grow your email list, you can easily track where people are signing up within your Constant Contact account.
This allows you track your email list growth online. You can also see how people are joining your list offline as well.
These people aren’t only finding your business but are taking the next step to stay connected. It’s important to make it as easy as possible for people to sign up to accelerate your email list growth and take you a step closer to attracting your next great customer.
More resources to help you get discovered online
Once you’ve mapped out all the places people are finding your business, you can take steps to get more from those places that are already working. Then look for opportunities to put your business in front of the right people in other places as well.
Have you recently started a business in the Netherlands? And are you looking for potential customers? To find customers for your business, you need to know where and how to reach them. We have set up a checklist you can use as a guideline for finding potential customers.
On this page
1. Define your target market
The first and most significant step in finding new customers is to define your target market. Your target market is a group of potential customers that is most likely to buy your product or service. If you want to market your product or service effectively, you must know the demographics and psychographics of your potential customers. Where do they live? What do they spend their money on? Why would they want to buy your product?
2. Do market research
In order to know get to know your customer, conduct market research. You can collect data by conducting customer analysis. Customer analysis allows you to gain in-depth insights into the needs and behaviour of your customer. This will help you tailor your business strategies to different target groups. It is important to conduct customer analysis once every few years, as the market is continuously changing.
Statistics Netherlands (CBS) collects and publishes statistical information related to the economy, population and society at national, regional and local levels. You can use this data to find more information about potential customers in the Netherlands.
3. Learn from competitors
You can save time and money on conducting research by observing what your competitors are doing. For instance, what is their pricing strategy? How do they differentiate themselves from other competitors? Do they reach potential customers that you are not? Analysing your competitors can provide you with valuable information about potential customers. Use this information as an inspiration to offer better value than your competitors. You may also take previous competitors into account who have eventually failed. Find out why they failed and what not to do.
4. How to reach potential customers
Once you have narrowed down your target market, you’re ready to market your product. Marketing is all about creating a need for your product or service in the minds of consumers. Social media can help you get your brand known across a large audience. Most social media allow personalised marketing, which enables you to target different groups based on demographics and behaviours. Especially new businesses which have trouble narrowing down their target market will benefit from this option. Another way of reaching potential customers is by referral marketing. If you reward existing customers for referring your product in return for discounts or giveaways, your customer base is likely to grow.
Collaboration with a distributor or trade agent
Rather than finding your own customers, you can collaborate with a distributor or an agent. If you collaborate with a distributor, he is the only party you deal with. The distributor buys your products, markets them and sells them on. You run less risk and don’t have to spend much time marketing your products. The possible disadvantages are that you have no direct link to your customers, and that you won’t get to know the market as well as you might wish. If you collaborate with an agent, you are the one to sell your products to your customers. The agent helps you find customers and is involved in marketing activities for a fee (or commission, usually a percentage of the profit). This means that you have direct contact with your customers, but you run a higher risk.
5. Partnerships and networking
It is important to invest in partnerships and networking to make your business grow and attract new customers. You may want to consider a partnership with a business that offers complimentary products or services. You can also choose to set up an affiliate program. Parties within this program (such as bloggers, online influencers or online shops), will receive commission in exchange for a certain contribution. An example of affiliate marketing is pay-per-click (PPC), where you pay commission to the party each time a visitor clicks on your advertisement.
Be aware of cultural differences
(in Dutch) lists the chief do’s and don’ts per country.
See our page ‘Finding business partners abroad’ for more information on networking and partnerships abroad.
Finding new customers are the lifeblood of any business. While keeping existing customers happy is important, bringing in new customers helps your business grow and ensures a healthy baseline of revenue even when customers do not return. The internet offers access to more potential customers than any marketing method before, but knowing the right strategies to reach your target audience is not always intuitive. Follow these seven tried and true methods to find new customers online.
Tapping into your network
Before you rush to find new customers in the wild, look to your existing network of friends, family, and acquaintances. Odds are that you know someone who would benefit from the product or service you offer, and if you truly believe you offer something high-quality, you should have no qualms offering it to people you already know. In fact, many successful businesses start by looking at friends and family first. Just don’t relentlessly post about your multilevel marketing product on Facebook again and again or you may find yourself with fewer friends than when you started.
I started my blog in 2008 as a way to teach people about money. I had no idea it would lead to a thriving, six-figure freelance business, but that is exactly what happened. In the nine years I’ve been writing about personal finance and entrepreneurship, dozens of businesses have approached to perform my service. Many times it does not work out, but sometimes it works great. I have had multiple five figure relationships come out of my blog.
Content marketing is a key path to success for any business looking to reach a wide audience on a budget. In fact, content marketing is exactly why this blog exists! Due uses this blog to bring in potential customers for its various invoicing and payments products.
Podcasting is for audio what Netflix is for video, but it’s free! Podcasts are a growing medium with millions of listeners tuning in every day to their favorite shows. If you are brand new to the world of podcasting, check out this guide to learn more about listening to podcasts. Starting your own podcast takes more work, but it is easier than you may realize.
All you need to podcast is a microphone, a computer, a website (you should already have this), and podcast hosting. The total cost to start is about $10 per month once you have your microphone. Check out this amazing step-by-step tutorial from epic podcaster Pat Flynn to get started. A podcast generates great relationships and engagement with your target audience, and converting from a listener to a customer isn’t a huge leap.
Become a known expert
The internet offers plentiful opportunities to show off your expertise. Putting yourself out there and showing others that you know a topic inside and out is a great way to attract business. When doing so, don’t be overly self-promotional. Instead, focus on the value you can provide to others. Good karma will come back to you with new clients and customers ready to hire.
One great platform to show off expertise is Quora. Quora users ask and answer questions on a wide variety of topics, and you can link your profile back to your business website. Reddit is another great place to engage in community, but don’t try to promote your own site there or risk getting banned.
Every day, billions of people log into Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, and other social networks. If you are not there, you may be missing out big time. Every social network is not right for every business, but there is at least one social network good for each business. For example, Santa Barbara based construction business Willhite Grading & Excavation runs a popular Instagram account to bring in potential business and partnerships. With over 20,000 followers, Instagram suggests this account to users who follow other construction accounts.
LinkedIn is a great space for professionals to show off their skills and knowledge. Creating articles on LinkedIn offers many of the benefits of content marketing, and sends users back to your profile so they can click through to learn more about you and your business. They might even hire you!
Targeted local advertising
Smartphones and apps give users new and improved ways of finding and connecting with businesses. Yelp advertising, Google Maps ads, and other hyper-targeted advertising methods may pay off well for your business. Of course, you should move into this space slowly and do lots of little experiments to find what works best to drive conversions for your business. It is easy to spend a lot quickly with little to show for it, so always experiment and test to find what works.
Imagine someone is out sitting in their car less than two miles from your business. They search for what you offer, and you show up first thanks to a good ad. They drive over, make a purchase, and your ad just paid for itself. This great article explains which industries get the best results from Yelp advertising.
When AOL installation CDs used to show up in the mail, common wisdom was to never use your real name online. Everyone had user names like businessman1 or sparkles7285. Those days are long gone. In the 2010s and beyond, you should be genuine and use your real name online. Doing so builds trust and shows you are not some sketchy scammer in Nigeria trying to make a quick buck with an online scam.
People don’t want to do business with faceless companies. They want to know who they are working with. And if that person is you, they should want to do business with you even more!
Every business owner eventually realises that the clients truly are the fuel that drives growth and long-term success. To enjoy sustainable growth, however, you must continue to acquire new ones and appropriately service them over time.
To do that, you need to learn how to locate those new clients and effectively communicate your company’s message. Fortunately, there are certain strategies that you can implement to better find and engage new customers.
Why New Customers Are So Important
If you sincerely want to see real business growth, it is essential you find and engage new customers. While much of your focus should be on continuing to serve the needs of your existing customer base, there is a limit to the growth that you can achieve without broadening that base.
New customers can provide you with the new revenue opportunities you need to fuel the growth your company needs to reach its goals. It’s incumbent upon you to develop a strategy that enables you to locate and attract new clients. And once you do, you need to be prepared to engage them to capture their loyalty.
Why Engagement is Critical
It’s important to understand what the term “engagement” means within the context of customer acquisition and retention. For some business owners, customer engagement is often confused with messaging. Today’s customers demand something more than mere messaging. They want to do businesses with companies that interact with them in a deeper and more meaningful way.
Three Things You Can Do to Find and Engage New Customers
To accomplish that deeper level of interaction, you need to give your customers a reason to be loyal to your products and your brand.
The good news is that the strategies that you can use to elicit that brand loyalty are also among the most effective ways to attract new customers. Here are three of the most successful ideas that you can incorporate into your business to find and engage new customers and build relationships that stand the test of time.
- Promote your company’s real value to their lives. It doesn’t matter what you sell; you need to get past the product or service and focus on how it changes customers’ lives for the better. You should design your engagement strategy to focus on valuable content that informs and inspires. Convince your customers that your company wants to solve their problems, and they’ll be more willing to hear about your solutions like social media. It’s somewhat surprising that so many businesses have yet to figure out how to properly use social media to their advantage. Far too many still think of it as a time-waster or meaningless fad. In reality, social media is the new word-of-mouth venue for mass social interaction. If your company isn’t yet using Facebook, Twitter, YouTube, LinkedIn, and other platforms, then you’re missing a golden opportunity.
- Create your community. Older generations remember a time when businesses thrived in an atmosphere of shared community. Use your online presence to start a real and sustained dialogue with your customers. Use those social media sites, blog posts, and online forums to start a two-way conversation with your clients.
There is no easy path to customer acquisition and retention. However, any strategy that you pursue will only see real results through persistence and effort.
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Here at Marketing Logic, we’ve been in the Sales and Marketing Strategy game for longer than we care to remember. However, we’re proud of the exposure we’ve had to markets globally and the strategy we offer as a result.
If you are looking for Salesforce / Pardot Support with an existing Org or want to know if Salesforce or Pardot is right for you, get in touch with Marketing Logic for a free consultation or simply a chat. We work alongside Start-ups and Enterprises alike, we’re certain we will find you a path to growth, whatever your plans.
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