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How to fold a brochure

Brochure printing is an affordable but effective strategy for both small businesses and big companies alike. Brochures relay product and service information for customers with their separate folded sections, that can present information in an organized manner.

Design your brochures with your industry and target customers in mind. Make use of the folds to showcase what your business can offer. For instance, you can highlight idyllic tourist spots in travel brochures or showcase happy couples returning from a successful operation at the local hospital. Whatever your industry or market, using imagery to relay your message is a key first step,

1) Bi-Folding Technique

How to fold a brochure

Print, or have printed, a pamphlet or flyer sheet. Ensure that there are two even columns separated by a small gap that splits the landscape-oriented paper vertically.

Place the paper brochure on a table with the paper oriented horizontally. Fold it in half so the corners match up with each other and the first and last pages of the pamphlet are on the outside surface.

Create the fold while holding the corners in place.

2) Accordion Fold Technique

How to fold a brochure

Print out a pamphlet sheet or flyer. Be sure there are three even columns separated by two gaps that split the landscape-oriented paper vertically.

Place the paper brochure on a table, making sure the first panel is facing down on the left side. Fold the third section onto the second, until the overlapping portion is slightly narrower than the non-overlapping portion of section one. Crease the fold on the right side of the parchment.

Unfold the right side of the brochure. Then fold section one top of the right to complete the process. Finally, unfold the left and re-fold section three. Re-fold section one on top of the right to complete the process.

3) Gate Fold Technique

How to fold a brochure

Print the pamphlet and place on a table with a landscape orientation. Ensure the first panel is facing down on the left side.

Fold section one over so that the left edge bisects the other two-thirds of the paper. Crease the fold on the left side.

Flip over the brochure and fold the remaining edge over until it’s corners overlap the crease from step three. Section three should be folded on top of section two.

4) French Fold Technique

How to fold a brochure

A French fold is the combination of a half-fold in one direction followed by a half-fold in the other, perpendicular to the first.

A French fold brochure is made by folding a page into equal parts in a single bearing and afterward folding the folded page fifty-fifty again in the contrary measurement. In the wake of folding it comprises of eight boards, four on the front and four on the back. Eight-board French folds with even boards are usually utilized for welcome cards and wedding solicitations.

Also known as pamphlets, are great handouts and sales pieces that allow businesses to quickly and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures.

Complete List of the types of Brochure Folds and Options:

How to fold a brochure

Before deciding on the brochure folds, there are some questions you may want to ask yourself.

The Purpose Of Using Folders:

  • What is the overall purpose of them?
  • What content (images and text) do you plan on using?
  • Who are you trying to attract by printing them?

With a largevariety of folding optinos, we’ve included the most popular brochure folds.

Half Fold Brochure

How to fold a brochure

This fold option is one of the more common and the simplest of the folds. The half fold is also known as a bi-fold or single fold. Half Fold brochure offers two equal sides, resulting in a four-pages. The half fold option allows you or a designer to display some creative ideas. This option is excellent for those who want to show large images or include a group of pictures on either side without having the fold run through them.

This layout is often used to display images of product comparisons, a business menu or even a design of a map. They are also commonly used for corporate companies since the layout is flexible in this format.

They are more full than the other folding options, and they can grab the attention of potential customers and clients. Keep in mind when selecting this option that they might not fit into a rack that’s often found in stores, hotels or welcome centers. If this is a concern, we highly recommend using the tri-fold option.

Tri-Fold Brochure Layout

How to fold a brochure

Tri-Fold brochure is a popular folding option. It is most commonly included in a marketing campaign as it is great for showcasing a business, promoting a brand, and highlighting products and services effectively. The tri-fold brochure offers two folds which form three double-sided panels, resulting in a six-panel brochure. The standard size is the 8.5×11”. They are easy to carry and hand out, easily placed into a bag or a pocket, and they take up less counter space.

Keep in mind, depending on the size you select; you’ll have the option to choose a folding option; flat (no folding), half-fold, tri-fold/letter fold, and z-fold. Please contact us with any questions or concerns regarding your brochure printing options.

Gate Fold Brochure

When you want to create a dramatic opening, the gate folded brochure is an excellent choice. It instantly grabs the readers attention. They offer a wide opening and described as if two doors side-by-side are being opened at the same time. When opened or closed, the left and right sides fold inward toward each other, and they meet in the middle.

By doing so, they create a seamless look when closed. This type of fold makes eight total panels, where the two sides are the same size and the middle panels are slightly more prominent.

For those looking for business brochures to display images that are wide, such as a landscaping company or architecture firm, these are perfect. The gate fold also allows you to also display a lot of information, without it feeling overwhelming.

Z-Fold Brochure

The Z-fold brochure is also referred to as an accordion fold because when it’s open, it looks like a Z-shape and fans out. When selecting this option, it creates three separate panels similar to a tri-fold but gives you a total of six pages. Not only is it a great alternative to the Tri-fold, but it can be used for Direct Mail marketing. Thye are ideal for businesses that plan on using them to insert into an envelope.

Brochures are an effective and unique way of providing business information about a particular item, product, or service.

But folding options do not stop with the ones highlighted above. We offer a plethora of folding options, so no matter how they are going to be used, we have a fold for you!

If you have any questions about how to fold a brochure, feel free to contact us. If you’re looking for help on a custom design, contact one of our in-house designers.

In the world of print and design, the word “brochure” can be a vague term. Brochures are mainly used to communicate product or service information, and are also commonly used to communicate event details. While the purpose of a brochure is the typically the same across the board, the style of the brochure however is not.

Most people (including myself before I worked in the print industry) think of an 8.5×11 tri-folded sheet when they hear the word “brochure.” While that’s not untrue, and this style is probably the most common, there are many other brochure folding styles that can be used.

Keep in mind the style of your brochure should be based on the content you want on it, not on what’s commonly used. Some styles may display your content or photos better than others. Use the style and fold that best suites the brochures content and break out of the norm. Not sure if you still need to use brochures in your marketing? Check out our blog Print This: The Brochure is Still Relevant

TRI – FOLD

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Z – FOLD

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BI – FOLD

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ROLL FOLD (4 PANEL)

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DOUBLE PARELLEL FOLD

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DOUBLE OPEN GATE FOLD

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ACCORDION FOLD

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FRENCH FOLD

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This list is by no means all inclusive. There are some crazy brochure fiolding styles out there that would blow your mind. I am not even sure where one would begin to fold them back together. If you are daring enough to try one of these unique brochure folds out, more power to you. They will definitely make a statement!

Give Avalon a call for your next brochure printing project! No matter how small or large, or how many simple or crazy folds you have, we would love to help with your project.

If you liked this blog you might also be interested in reading: Print This: The Brochure Is Still Relevant

Learn how Avalon’s secure print and mail services allow you to focus on the bigger picture.

How to fold a brochure

When making a tri-fold brochure, there are a few things to keep in mind — where your front and back panels will sit, and how to position content to arrive at an even margin.

Common Misconception

"Since my brochure folds into thirds, I need to have equal spacing in between each panel and at the edge.”

FALSE You need to have twice as much space between the middle and side panels as you do at the edge of the sheet.

Here's why

When you fold into thirds, you are dividing the area between the middle panels in half. Therefore, if you set up your three content areas with equal spacing between each content area then when you print and fold, your panels will have uneven margins. See?

Solution

To have even margins, set up your file like the example below. You will need twice the space between the middle panels as you need at the edge of the sheet.

Knowing your folds

Because of the way a brochure folds, it is good to know in advance what will be your front, back, inside flap and so-forth. Below are a couple of diagrams that will help you set up your next trifold brochure. (PANELS THAT HAVE THE SAME COLOR BACK UP TO EACH OTHER ON A SHEET.)

The “outside” includes your folded front and back plus the inside flap from the first fold. Notice how the “front” of your brochure is on the far right panel and not the left, as you might have thought.

Another important note is that the “flap” should be 1/16th shorter than the other panels so that it can fold and fit inside the front and back. If this isn't accounted for in set-up then your margins will not look the way you intended.

Finally, the other side of the sheet has your inside spread, with panels in the order they will appear once the brochure is opened all the way up. Notice that the slightly shorter "flap" backs up to your inside right-hand panel.

Hopefully these tips will help your next tri-fold brochure go smoothly and return the beautiful product you envisioned.

At CMYK Colour Online we offer low cost folded brochure printing services Australia wide including delivery for free anywhere in Australia (from Sydney, Melbourne & Brisbane right through to the Outback).

We print various custom sizes and types of folded brochures including tri-fold brochure printing, bi-fold brochure printing, crash folding brochures, 8pp brochures and many more. Simply select your preferred item from the options below to proceed:

Can’t see the product you want?

A4 Folded to DL Brochures

Our A4 folded to DL brochures are available in Roll Fold and Z Fold Options.

We offer them in stocks from 150 – 350gsm in a variety of paper finishes.

These tri-fold brochures are suitable for mail drops, promotional material, mail outs and catalogues.

A4 folded to DL brochures fit neatly into a DL envelope.

A4 Folded to A5 Brochures

A4 folded to A5 brochures are single A4 sheets folded in half. Available in stocks ranging from 150 – 350gsm in many different paper finishes.

These bi-fold brochures are suited to newsletters, promotional material, mail outs and catalogues.

4pp DL Folded to DL Brochures

4pp DL folded to DL brochure are single sheets (198 x 210mm) folded in half. You can choose from stocks ranging from 150 – 350gsm in a range of paper finishes.

These bi-fold brochures are perfect for invitations & corporate brochures.

A3 Folded to A4 Brochures

A3 folded to A4 brochure are A3 sheets folded in half once. We offer a range of stock weights (150 – 350gsm) in a variety of paper finishes.

These bi-fold brochures make great product catalogues and fold out posters for presentations.

A3 Crash Folded to DL Brochures

A3 crash folding to DL brochures are A3 sheets folded in half to A4 and then roll or Z folded to DL. Available in stocks ranging from 115 – 150gsm in a wide range of paper finishes.

These brochures are perfect for maps, technical drawings, product instructions & catalogues.

8pp DL Folded to DL Brochures

We offer 8pp DL folded to DL brochures in stock weights ranging from 115 – 150gsm in numerous paper finishes. These are available in both roll folded and z-folded options.

These brochures are ideal for maps, catalogues, & brochures.

6pp A4 Folded to A4 Brochures

You can choose 6pp A4 folded to A4 brochures in stocks ranging from 115 – 350gsm in many paper finishes and in both roll folded and z-folded options.

These brochures make great catalogues.

Printing folded brochures online has never been easier!

Do you need cheap flyer printing services in Australia? Don’t go anywhere, you are in the right place! We offer low cost flyer printing without ever compromising on quality.

Looking for a custom brochure style not listed above? Please contact us for a custom quote. Use our fast quote request form for an even quicker response!

For more information on folded brochures please visit our folding information page.

Brochure Design Service

To help you prepare your brochure design, we offer brochure templates including bi-fold brochure templates and tri-fold brochure templates for a wide range of graphics programs.

If you’d rather leave the design work to us, we also offer affordable brochure design.

How to fold a brochure

Spread the word about your business with our tri fold brochures; choose your own shape, material and finishing options to catch eyes and bring in custom!

Tri fold brochure printing options

A custom corporate tri fold brochure is the best way to promote your business, service or product. With elegant design and plenty of space to provide information on your newest products or services, our tri folded 6 page brochure is a high impact piece of marketing merchandise.

Our tri fold leaflets are available in a variety of sizes, including DL, A5, Square and A4. All our folded brochures are printed onto 130gsm silk stock as standard using our state of the art litho press, giving you sharp detail and exceptional colour accuracy every single time.

However, we also offer a range of other materials including Gloss paper, Recycled and Kraft stocks for eco-friendly brochure printing! Print single or double sided, in full colour, Pantone or black and white to create your perfect design. Add lamination for extra durability and finish (please see specifications for lamination options), and opt for foiling or Spot UV to draw attention to key parts of your design, like your logo and company name.

Your printed tri-fold brochures will be delivered to you folded and boxed so they’re ready and waiting to go.

Create your own tri fold brochure design using our free, downloadable tri fold brochure templates or take advantage of our in house design services.

Top tip! Coordinate your brochures with your other marketing materials, such as your presentation folders and business cards, and you’ll be creating an instantly recognizable brand that won’t fail to impress.

Alternative tri fold brochure uses

Tri fold brochures are perfect for a whole variety of uses including:

  • Menus (including Takeaway menus)
  • Price lists
  • Maps
  • Event programmes … and much more!

Consider printing your tri fold brochures with a perforated section – allowing you to send out coupons and vouchers with your booklets and bring in those sales. Alternatively, why not print your brochure with QR codes linking your customers to your website, online POS or social media channels? Create some customer interaction and up your site visitor numbers in the process.

Our custom printed tri fold brochures come with fast, free delivery and quick order turnaround.

Should you have any questions regarding a tri fold brochure UK or worldwide order, please don’t hesitate to get in touch with our friendly team today.

Brochures are great ways to market your services or products. It is usually the first thing which your customers will be looking for and it provides a level of professionalism when you approach your client with a nice business card and a full color brochure. These are very economical to produce, all you need is to get your content together, have a nice design and you are ready to start marketing.

Flat Size (i.e. paper not folded): 15×7 inch (width x height) tri-folded to 5×7 inch
Artwork Size ( with bleeds): 15.25×7.25 inch (width x height).
Download the correct Template based on the folding option selected

There are multiple choices of paper you can select for your Brochure. The most common choice for Brochures is the “Text Stock: 100lb Gloss“. It is not as thick as the card stock and not very light as compared to the “Text Stock: 80lb Gloss“.
Note: UV Coating (provides a protective high gloss coating after printing) is only available when you select the “Card Stock: 100lb Gloss”.

Creasing is required for card stock and will be selected by default. For “Text Stock: 100lb Gloss or Matt“, although it is not a required option, but strongly recommended that you choose it if you have heavy ink coverage on the places where it is going to fold.

The most common folding on Brochures is Tri-Fold. View animation of different folding options. To setup your artwork, download the correct guideline template to make sure the panels fold properly.

Provide Print Ready Files, or let us design it for you. You choose, We do it.

Regular is 5 days, but but we also offer free 4 days option and for a small rush fee you can select 3, 2 or Next business Day options

Generate a link with the current product configuration you have on the screen?

Brochures are great ways to market your services or products. It is usually the first thing which your customers will be looking for and it provides a level of professionalism when you approach your client with a nice business card and a full color brochure. These are very economical to produce, all you need is to get your content together, have a nice design and you are ready to start marketing.

Flat Size (i.e. paper not folded): 15×7 inch (width x height) tri-folded to 5×7 inch
Artwork Size ( with bleeds): 15.25×7.25 inch (width x height).
Download the correct Template based on the folding option selected

There are multiple choices of paper you can select for your Brochure. The most common choice for Brochures is the “Text Stock: 100lb Gloss“. It is not as thick as the card stock and not very light as compared to the “Text Stock: 80lb Gloss“.
Note: UV Coating (provides a protective high gloss coating after printing) is only available when you select the “Card Stock: 100lb Gloss”.

Creasing is required for card stock and will be selected by default. For “Text Stock: 100lb Gloss or Matt“, although it is not a required option, but strongly recommended that you choose it if you have heavy ink coverage on the places where it is going to fold.

The most common folding on Brochures is Tri-Fold. View animation of different folding options. To setup your artwork, download the correct guideline template to make sure the panels fold properly.

Provide Print Ready Files, or let us design it for you. You choose, We do it.

Regular is 5 days, but but we also offer free 4 days option and for a small rush fee you can select 3, 2 or Next business Day options

Printed brochures are still one of the most popular and effective ways to get your message, brand, products and services into the marketplace. You can choose from a selection of brochures from a little as £0.56 per brochure.

How to fold a brochure

Product Overview

Customers who need newsletters or who place inserts in other publications love the versatility of our tri fold brochure printing service. You’ll often see marketing material and promotional documents printed as tri fold booklets.

Why are tri fold brochures so popular?

We print tri fold brochures in a huge range of sizes and on many different paper types from our extensive selection. There are also a number of different folding options and that means that your tri fold brochures are extremely versatile.

What is a tri fold brochure or booklet?

The “tri” in tri fold brochure refers to the number of panels, not folds. Your tri fold brochure will have three panels and two folds.

A roll fold, sometimes called a letter fold, is the most common style of tri fold brochure. The outer sections fold over one another to make a finished booklet one third the size of the flat sheet.

A Z fold looks similar to a roll fold when finished but is folded like an accordion, with none of the panels overlapping.

Some tri fold brochures use a gatefold style. The two outer flaps are folded in to meet in the middle like double doors or shutters.

We print tri fold brochures in seven different sizes. Our most popular is an A4 flat size roll folded to 1/3 A4, also known as DL size. Our smallest tri fold booklet is an A5 flat size and we go all the way up to A3. Of course, we print on both sides of the paper and the vast majority of our customers choose double-sided tri fold brochure printing when they order.

Tri fold brochures are excellent value for money and we offer fast turnaround times. We print all of our tri fold brochures using our HP Indigo presses that produce exceptional colours and image quality. With digital printing, there’s no minimum amount so you can order as many or as few as you need. You can also choose your delivery method when you order online. There are free delivery options as well as tracked courier services and next day express. So check our range of tri fold brochures and order yours online today.

How to Create a Z-Fold Brochure in Illustrator CC (Free Template)

There’s no doubt that the tri-fold or letter-fold brochure is one of the most popular brochure formats we see being used today, but one format that tends to get overlooked is the z-fold brochure. In this tutorial, we’ll be looking at the basics of how to create a z-fold brochure in Adobe Illustrator CC. But first:

Tri-Fold vs Z-Fold

A very versatile format, the z-fold brochure has some subtle but important differences from the tri-fold brochure that might make it a better fit for certain design approaches. It sort of splays out like an accordian to create an open spread. This makes it a great format for poster-style large image or design spreads, charts and other designs that need more room than a single narrow panel.

Tri-folds on the other hand are better suited for information “booklet-style” brochures, where we want content to be defined by and framed within each panel. Both are useful, but it might be a good idea to think about what sort of brochure your designing when choosing a format. Tri-fold will typically be a better choice for an info-brochure, whereas z-fold might be better for a brand awareness brochure. It all depends on how you want to approach the design and how you want the reader to interact with the brochure. You can learn about other types of brochures and folds by having a look at our post about the different types of brochures.

Before we get started, take advantage of this free template download and follow along. You may also want to reference our 10 Pro Tips for designing a brochure that gets results.

Determine Your Document Size

First things first, let’s figure out what how big we want this brochure to be. The most common size in the US is Letter (8½ x 11 inches, 51 x 66 picas or 215.9 x 279.4 mm), so for simplicity’s sake, we’re going to use that in this tutorial and also in the downloadable template. We’re also going to add a ⅛ inch bleed (0.125 inches, 0p9 picas, or 3.175mm) so our images and graphics can print right up to the edge of the paper. You can learn more about bleeds on this page.

Create Your Document

How to fold a brochure

Let’s get to the good stuff. Create a new document in Illustrator. Select Print from the top menu (this will change your colorspace to CMYK and raster effects settings 300dpi in one click, so it’s a good habit to get into). You’ll want to set the width to 11 inches and the height to 8.5 inches (or equivalent). This should automatically set the orientation to landscape. Now set your Bleed to 0.125 inches (or eqivalent). When your ready, press Create.

Find Your Folds

How to fold a brochure

The next step is to figure out where the panels and folds will be. Luckily, this is very easy on a z-fold brochure because, unlike the tri-fold, all the panels are exactly equal. So to figure out your panel widths, all you have to do is divide your un-folded finish width (11 inches) into three parts. This will give you a panel width of 3⅔ inches (3.6667″). If your using picas, this is easy, as it will be 22p0.

Note: One thing to keep in mind with z-fold brochures is the way the panels will open and how your readers will interact with them. I favor the 3-2-1 approach (as shown in the image), because it encourages the reader to open the brochure wide like a poster, but can still be opened like a book. I have seen them folded opposite of this, but we’ll be using the 3-2-1 approach here.

As with all brochures, think about the experience. What will the reader see when they first look at the brochure? How will they open it? What will they see then? What if they open it a different way?

Create Your Guides and Margins

How to fold a brochure

Now that we know where our folds are, it’s time to create our margins. Before we do this, we should set our zero point to the upper-left corner of the canvas. To do this, open up your rulers (CTRL + R, or COMMAND + R on a Mac), then click and drag from the box where the x and y rulers meet to our desired zero point.

Now that our zero point is set, let’s set our margins at 3.667 and 7.334 inches (22p0 and 44p0, or 93.113mm and 186.267mm). This is where the score line for our folds will be. You may also want to create additional guides to the left and right of these, and around the edge of the document to establish a “Safe Zone” for text.

Don’t Forget the Reverse Side

There are two sides to this brochure, so let’s go ahead and create the second side. Open the Artboard Tool by pressing SHIFT + O. Now select the first artboard, and while holding down the SHIFT and ALT buttons, drag the artboard down until it’s cleared it’s original space completely. When you let go of the mouse (still holding SHIFT and ALT), a duplicate artboard should appear.

If you did it right, your vertical guides should be right on target for the second artboard, and all you’ll need to add is your horizontal guides.

Save Often

If you haven’t already, save your work. Do this often, because you never know when your program may crash, power go out, etc. So save every time you do something you want to keep, or every 5 minutes. Whichever comes first.

Be Awesome!

Now that you have a working template, save it and hang on to it. You’ll be able to use it time and again any time you need to design a z-fold brochure. But most of all, just get out there and make some awesome designs!

Don’t forget to scroll back up and download the free z-fold brochure template if you haven’t already.