When I started Bridesmaid for Hire in 2014, I didn’t have much money to put behind launching and scaling as a business. But I did have time. I’d recently been laid-off from my full-time job as a copywriter, and knew that I had to make my new business work, even without much of a budget.
What I lacked in financial resources, I decided to make up for in mastering knowledge that I could use to become my own marketing department. I spent time learning social media strategy and PR. I even researched other businesses, in all types of industries, and put together a master plan of how to use viral tactics and customer satisfaction to level up and expand my business, all for free.
Over the past six years, I’ve worked with hundreds of clients without spending a dollar on advertising or marketing. Here’s exactly how I did it so far.
1. Build a personal brand
When you first start a business, a lot of trouble in getting new customers lies in people needing to trust you, especially when you’re the one providing the service to them. That’s why I turned to my personal brand, which consisted of years worth of blog content, a social media presence, a website, press interviews, and more. This allowed potential customers to get to know me and my reputation, apart from just my new business.
Everyone needs a personal brand. Start by understanding your value, skills, and story. Then communicate that consistently across multiple platforms, starting with a website and one to two social media channels.
People like to do business with people they can relate to and know. That’s why your personal brand will help attract new customers who might be wary of taking a chance on a business they just discovered.
2. Do your own PR
Getting featured in news articles and going viral multiple times helped me bring in new customers on a monthly basis. I never hired a PR firm and instead found ways to pitch media myself.
I started out by researching and creating a long list of media outlets I wanted to be featured on, and then learned what kind of stories they like to focus on. Then I adjusted my pitches to each of these press outlets and followed up with them, many times, to get feedback and eventually get featured. By doing this, I’ve been featured in over 250 press outlets in the last six years.
Create a wishlist of places you’d like to be featured on, then do your research and craft a pitch that is relevant to what their audience will care about and what will make a good story for them to run with. You can also use tools like Help a Reporter Out (which is free) to get an understanding of what reporters are looking for from sources.
3. Provide free value
Although I was eager to make money when I started my business, I realized that I also needed to create constant value for my customers and oftentimes that came in the form of free value.
I decided to write weekly blog posts and create advice videos on YouTube so that every time someone found out about my company (through press or social media) they could consume tip-based content for free. This was my way of providing credibility for the business and value for the customer.
In addition to products or services you offer, create at least one way to share free value with your audience. Consider a blog, video series, podcast, ebook, or other marketing materials that won’t cost you anything, and will give so much to your audience and prospective customers.
4. Tap into social media
Social media can be a powerful free avenue of finding new customers for your business. I decided to use Instagram and Facebook heavily, posting at least once a day on both platforms. I also interacted with other accounts that my audience would adore in the industry (but weren’t my competitors), I used hashtags so my content would be searchable, and I only posted content that had value for my audience (and wasn’t too salesy or generic).
Pick two platforms to launch on and maintain them regularly. It will help new customers discover you and leave with a mighty first impression of the business.
5. Keep industry friends close
I spent a lot of my free time finding people within the wedding industry I could network with. If you don’t have a budget for ads or marketing, word of mouth referrals can be a big way to gain new customers.
I sent cold emails to other wedding vendors and introduced myself and my services. I met at least five industry professionals for coffee every month to network. I sent them business, and they sent me business. This was a great way of building relationships with people who interact with my audience but aren’t my direct competitor, and create a connection to gain new customers on a regular basis.
Research who else in your industry your customers often interact with or buy from. Reach out to them and make a connection. This can significantly help you build your business and help you get referrals.
6. Create superfan customers
I prioritized over-delivering for my customers to ensure they were happy with my service. This helped me create superfan customers who would share my information with their friends and networks, and also be happy to act as a good referral. Sometimes I’d ask past customers to share my information, or I’d offer them a free service (like a check-up phone call) if they brought in a new customer.
Think about how you can encourage past customers who enjoyed your product or working with you to become ambassadors who help bring in new business.
You can be successful without having a big budget to spend on bringing in new business, you just have to have a strong strategy and think outside of the box. Tap into skills you already have and learn how to be your own master marketer, so you can use different avenues to spread the word and grow your business.
Acquiring new clients is the bane of many professionals. While sometimes it may be as simple as finding someone looking for a specific product or service to fill a niche, other times it can be more complex. The standard method of getting new clients starts from marketing to the right people down to closing the deal. For many professionals, this may be a chore, especially when their efforts don’t yield the desired results.
However, there are more creative, unique ways to approach this problem. It’s less about directly advertising to the people who’d want your services and more about adding value to a community while gaining industry prominence and visibility in the process. To help sales professionals who have a hard time getting and converting leads, 15 experts from Forbes Business Council explore several creative ways that business development teams can acquire new clients through value-based methods.
Members of Forbes Business Council offer unique ways to find and acquire. new clients
Photos courtesy of the individual members.
1. Offer Value And Education
We found that when we offer potential clients something valuable and educational rather than trying to “sell” them anything, they are more inclined to engage with us. This way, they can learn about our firm without us asking for anything in return. This is a great way to start a relationship which will ultimately result in new business. – Bob Spiegel, Acuity Partners
2. Craft A Business Personality
Craft a unique personality for your business. Reputation is so much more than how your product or service differs from competitors. By taking time to carefully manage your business reputation through developing quality content, profiling company expertise and interacting with your sector on social media, you can attract new prospects and build credible relationships as a thought leader. – Victoria Usher, GingerMay
Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
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3. Look For New Ambassadors
Try looking for new ambassadors. Search LinkedIn to surface people who have transitioned from a good customer to a new company. They may not be a decision-maker but they can point you to people who are–and perhaps provide a warm introduction. – Mike Esterday, Integrity Solutions
4. Go Where Your Clients Are
When the clients don’t come to you, you go to them! If the methods of spreading your brand aren’t working then start asking around if anyone could be interested in what you offer. Give them the proper explanation and why it could benefit them. Social media would be your best friend in this process. – Justin Grome, Clonefluence, Inc.
5. Be Clear On The Problems You Solve
Consumers have an infinite amount of choices today. You can try and buy the attention of strangers, which can feel like selling sand in a desert, or you can earn it. We do this by being crystal-clear on the problems we solve and for whom. We then show up consistently, sharing ideas generously and freely to build trust, which eventually will give you a platform for an exchange of value (a sale). – Isabelle Perreault, Differly Inc.
6. Host Virtual Events
A creative way to acquire new clients during Covid-19 is to host virtual events. Invite current clients as well as your top prospects. Your current clients will act as a live testimonial to your company. Hosting a virtual event gives prospects the chance to learn more about your brand on a personal level. It also provides transparency by allowing your prospects and clients to co-mingle together. – Brosnan C. Hoban, Hoban Realty
7. Interview Ideal Customers
Invite people who you think are your ideal customers to do an interview on your YouTube channel or podcast. The channel itself doesn’t have to be popular but it’s an amazing way to build relationships with customers. During the interview you can ask them about the pain points they have in their business and offer a solution to that. – Sardor Akhmedov, Jafton.com
8. Connect With New People Daily
Genuinely connect with and meet new people daily. Once I obtained a client within 48 hours by just chatting with a fellow gym-goer at the water station, and the conversation started out by discussing something other than work! All I did was genuinely want to get to know a new person. – Caitlin Strempel, Rising Ranks Digital
9. Take On A Set Of Clients At No Cost
Offer to take on a set number of new clients you could service or provide your product to at no cost. Service them well. Upon completion, ask for their feedback working with you. Don’t ask them to give a review for the free service or product you provided–if they feel compelled to do so, they will. I have found that, more often, they refer someone to buy rather than providing a review. Ethical actions can be a multiplier. – Paul L. Gunn, KUOG Corporation
10. Ask For Referrals From Happy Clients
I always like to ask for referrals and references from existing and happy clients. No one will be a better megaphone for your business than those who already know and love your business. – Veena Jetti, Vive Funds
11. Run A Freemium Value Prop
Run a freemium value prop that draws a ton of attention related to your target demographic. Have your ideal customer come to you. Once they are wowed by the free offer, the chances of them staying are extremely solid. – Alan Cheung, AKINGS
12. Try A Two-For-One Model
Try a two-for-one model for a short period of time if you are in a service business and see if the extra “one” does not take up a lot of bandwidth. For example, in our tutoring business, if you bring a friend, each person can pay half of the tuition for two months. The existing student will have fun doing the class with their friend while both students only paid 50% of the fee during the promotional period. – Hao Lam, Best in Class Education Center
13. Leverage Word-Of-Mouth
Customer acquisition is always a challenge for any business. However, thinking about how to be the very best in your industry will set you apart and spread the word of your success. Word-of-mouth is the most effective way to acquire new clients. – Swapnil Agarwal, Nitya Capital
14. Invite Them To Join Feedback Sessions
Take advantage of the old adage, “Ask for advice, get money. Ask for money, get advice.” Ask your prospects to participate in product review and feedback sessions. Use those times to get insights on how they are currently solving their problems and feedback on your solution. You’ll find new clients raising their hands. – Kelly McDonald, Kyndoo Inc
15. Join Community Facebook Groups
Community Facebook groups are a great way to understand your nearby communities. You can pitch your services or find specific users asking for recommendations of a business, and if it fits tell them you’re the owner. We’ve found great success by getting involved with the community in these groups. I do prefer to educate and not sell on these groups. Provide insight when you can. – Nick Quirk, SEO Locale
Clients are one of the most important components of a successful career or business. Having a steady and growing amount of clients makes a business profitable and can even help you move up in your career. There are many simple ways to expand your client base, but the best thing you can do is develop a proven process that helps you get clients regularly and effectively. In this article, we discuss why it is important to get new clients and how you can achieve this with five steps and additional tips.
Why is it important to get new clients?
Getting new clients is essential to growing a business and keeping it running. While it is important to maintain your relationship with current clients, your business also needs new clients to expand and make a profit. Getting new clients also helps a company become more well known, which can lead to even more new leads. If a business already has many satisfied customers, new customers are more likely to show interest in it. There is also the potential for current clients to help a company expand its clientele through recommendations.
Acquiring new clients is not only great for business, but it may also directly impact your salary as an employee. If you work in a sales position, you might make a commission for each new client you bring in. Showing initiative and success in getting new clients can also impress your employer and allow you to move up in your company.
How to get more clients
Here are five steps you can take to obtain more clients:
1. Understand your business
The first step in getting more clients is to have a solid understanding of your business. To convince people to work with you or buy your product, you need to know what you are offering so that you can thoroughly explain it to them. You should fully understand the benefits of your business or service and focus on highlighting them in your pitch.
It can help to have proven research or results about what you are offering. If you work for a business and are trying to find more clients, you can compile information about how your services have helped others in the past. If you are selling a product, customer reviews are a great way to show the success and benefits of that product to potential new customers. This research also helps you understand your business or product better, so you will know how to market it best.
2. Identify who your client is
Determine who your ideal client is and ensure you are consistently marketing toward them. Having a target group is less overwhelming than trying to appeal to everyone in a broader market, and it is usually more successful as well. Examine who your current clients are to figure out who you should look for as potential clients.
Also, consider who else could use your product or service. You may realize that your current client base is more limited than it should be. If this is the case, focus on marketing toward those people who you have not yet reached. This can open your business up to an entirely new market. For example, maybe your current client base is primarily women, but you know that your product or service can also be great for men. Focus on making your marketing more inclusive or creating a special campaign to market toward men.
3. Take advantage of social media
Social media is a great tool for reaching a wide audience. Use it to your advantage to help attract more clients. Different demographics of people use different platforms, so consider this when deciding which to use. For example, if you are marketing toward children or teenagers, consider using a platform that those demographics use, such as TikTok. If you are looking to reach a slightly older audience of young adults, using a platform like Twitter might make more sense.
Also, be sure to keep your accounts active. Instead of creating several accounts and rarely updating them, focus on one or two accounts that you routinely update. This can increase your engagement, and it lets potential clients know that you're available, making them more likely to contact you.
Social media can be useful for many types of businesses and services, and you should consider which platform is the best fit for you. If you work in a creative field, as a graphic designer or hairdresser, for example, using a social media platform like Instagram will be a good way to show off your work and allow people to connect with you. However, if you work in a field like real estate, you may want to use a more community-oriented platform like Facebook that allows you to connect with people based on location.
4. Generate leads
Another important step to getting new clients is generating leads. Social media can be a great way to help potential clients find you, but you should also focus on contacting clients yourself. Once you understand your business and your customers, it should be easier to narrow in on who you should reach out to. There are many programs available online that can help you with lead generation, and you can also generate leads yourself by networking and conducting research and online searches.
5. Be personal
Reaching a large audience is a great start to getting new clients, but adding a personal touch is a good way to help you close deals. Clients are more likely to remember you if you take the time to make your interaction with them a little more personal, and they may favor working with someone who did this over someone who didn't. If your clients are businesses, thoroughly research each organization to personalize your pitch to each one. This will show them that you understand their needs and are committed to helping them.
There are many ways that you can make a good impression on other potential clients as well. This can be something as simple as engaging with them about slightly more personal topics rather than keeping things strictly business-related. Ask them questions that show your genuine interest in their lives, and they may be more inclined to work with you. You can also send out handwritten letters to thank them for their interest or offer them a special promotion. This will stand out from other correspondence they receive and leave a good impression.
Tips for getting new clients
Now that you have a plan for how to get new clients, you can focus on implementing some more specific strategies. Here are some tips to help you acquire new clients:
Ask for reviews or referrals from current clients. Use your existing client relationships to expand your reach and gain new business.
Follow up with previous clients. Even if they don't need your services anymore, you may be able to get valuable feedback.
Be personal on social media. Make your online presence unique and human to connect with clients on a more personal level.
Host an event. Show potential clients what you can offer through online or in-person events.
Offer promotions and discounts. Encourage new clients to do business with you by offering special deals.
Because clients are the lifeblood of any consulting business.
- Without clients, you can’t keep the lights on.
- Without clients, you can’t make payroll.
- Without clients, you can’t grow.
So how do you get more clients? There’s certainly no silver bullet. I wish I could write a blog post and say do “X” and you’ll have clients knocking down your door today, and for years to come. Instead, getting new clients takes time, energy, and lots of effort. To get a steady pipeline of clients, you have to invest time into building relationships, networking, and marketing your consultancy. In this post, I’ve covered 33 strategies you can use to get new clients. You may be familiar with some of these at a glance, but read through because I’ve included helpful advice, resources, and tools for each.
1. Ask for referrals, don’t wait for them
Okay, okay, I know…referrals are the most obvious and well-known way to get new clients.
However, too many consultants just wait for referrals to fall in their lap. After all, happy clients should spread your name, right? Most clients will, but sometimes clients are busy and won’t go out of their way.
Instead of waiting, open your email and find 2 happy clients, who haven’t sent you referrals yet.
You are going to email them right now asking for a referral. Seriously…do this.
Below is the email copy I used which worked really well. I opened by checking up on the client and then asking for a direct referral. Don’t beat around the bush or leave it open ended, and always keep it short:
How is [Company] doing? I enjoyed working with you on that project and would love to hear how it’s going.
On a side note, I’m looking for new clients to work with. Can you connect me to any people or companies in your network that could use my services right now?
2. Partner with agencies
Partnering with an agency is a great way to bring in new clients. I’ve used this exact strategy and built a partnership with an agency that sends me at least 1 new client per month. I also make sure the agency is larger than my consultancy, so I’m not competing.
I found agencies usually pass on work because:
- The budget is too low
- They have no interest in the project
- They don’t have availability
- They don’t have the required skills or expertise
Normally when an agency turns down a prospective client, they’ll refer the client to a new company in their network. That’s where you come in. I reached out to a dozen or so web agencies with a personalized email offering to partner or take on any work they pass up. I received responses from about half, and set up phone calls with each to discuss further. I would usually email the person in charge of business development, since they were focused on building relationships with outside vendors.
Get the email templates I used to partner with agencies (.PDF download)
3. Browse job boards
This is really another no-brainer, and chances are you already use job boards. If you don’t, bookmark all of these below and check them daily for new projects. This is probably one of the easiest ways to get new clients. These boards include logo design, web design, development, marketing, copywriting and miscellaneous jobs. Positions cover remote, full-time, part-time, contract and more, so there’s plenty of options.
Did I miss one? Post in the comments and let me know.
If you don’t want to check these boards daily, you can subscribe to a service like Workshop (design and development only) or Working Nomads (remote only). They’ll email you the best leads from job boards daily (note that only some boards are included).
4. Follow up with lost clients
When I say “lost clients”, I’m referring to clients you may have spoke with or sent a proposal to in the past, but didn’t win the business. Go through your email and find clients you lost 2+ months ago. Send them a follow up email asking how their project is coming along, and if there is anything you can do for them. This tactic is about being helpful and showing you care about the client. This can lead to a small project or even spark a new conversation about hiring you, if they are unhappy with their previous selection. If not, you’re still putting yourself on their radar and might see some referrals coming your way.
5. Follow up with your network
Browse through old email conversations with colleagues, connections and people you’ve spoke with in the past, who could be a fit for your consultancy. Follow up with each, asking what they’ve been up to and how you can help.
Asking how you can help the person, whether its giving feedback, advice, tips or doing a small task, can be rewarding, and it helps you build up relationships with the right people. Remember, if you go out of your way to help someone for free, they’ll likely return the favor and help you.
I followed up with an entrepreneur I met a few years back, who had recently founded a company. He asked for my feedback on his product and any advice I had. I hopped on a call with him to discuss, and he later hired my consultancy for some internal design and UX work.
6. Run an ad campaign
Facebook ads and Google Adwords are great ways to advertise your consultancy to prospective clients. Both platforms let you set a small daily budget for those that are cash-strapped, or want to test the waters. I found Facebook ads easier to use than Google Adwords, which definitely has a steep learning curve if you’re new. PPC University is an amazing resource to learn about running effective campaigns, or check out Kudu , a service that will manage and run campaigns for you. For visitors who come to your website and leave, you can use retargeting services like Adroll or Perfect Audience . These platforms allow you to track who visits your site, and lets you later serve ads to them via Facebook, Twitter, and other online marketing channels. You can also try buying display ads from BuySellAds. However, there may be a higher minimum budget, depending on the sites and creatives you select.
7. Start blogging
Blogging is an amazing way to build relationships and become an expert consultant. My first blog post ever has gotten over 15,000 visitors, 50+ comments, hundreds of newsletter subscriptions, and has introduced me to some amazing people. Start by blogging about topics that tie into your services, and will appeal to prospective clients. Peep Laja writes a blog about conversion optimization, which is filled with articles that help companies increase their conversion rates, and make more money. By posting quality content, Peep is viewed as an expert on conversion optimization, which helps him build an audience and generates new business for his consultancy. The big question that comes up with blogging, is how to drive traffic to your posts. After publishing an article, I like to post it to GrowthHackers, Inbound, Reddit (find a subreddit for your blog niche), Hacker News , and my twitter feed. You should also email each company or person you mention in the post, with a note that you’ve mentioned them. I also reach out to my network and send a link to people who I think might find my post interesting. This is usually enough to get the ball rolling and to get some traffic to the post. Blogging takes a lot of time, especially since you need to do it consistently, for better results. Scripted is a great content writing service you can use to outsource your blog post writing.
Before you set out to sign more clients, you first need to understand who your ideal client is. List the key qualities and attributes your ideal client has. This will help shape your client outreach strategy to ensure you’re getting in front of the right audience. Here are a few questions to consider:
- Based on your area of expertise, are you more likely to support individual clients or organizations?
- If you plan to help businesses, what size companies can afford your rates?
- If you plan to work with individuals, what job title does your ideal client have?
- What is your ideal project?
- Are they located in a specific geographic region?
- What problems are they looking to solve?
2. Know your unique value proposition.
By now, you should have an area of expertise identified. But what do you offer that makes you stand out from the other consultants in your niche?
Mark Holmes, a highly acclaimed consultant and author, says, “A value proposition is in its purest form when it’s about the customer. It’s not about you. It’s not about your product. It’s not about your service.” Your unique value proposition is what you can do for your customers in conjunction with your product offering.
Consider areas you naturally excel in. Are you incredibly organized? Then perhaps your unique value proposition is that you help your clients implement scalable business systems.
Are you a natural people-person who builds cohesive teams? Then consider marketing your team-building abilities to organizations that can benefit from them.
Your unique value proposition should be your key selling point that drives discovery conversations with new prospects. When you are crystal-clear on what you have to offer and can convey this to the right prospect, you’ll be able to sign the clients who need your services most.
3. Share helpful content related to your niche.
After identifying your ideal client, you should have a good idea of the kind of problems or obstacles your services can help them overcome. Establish yourself as an authority in your niche by sharing content that speaks to the problems your ideal client is likely to face.
David Dulany, founder of the research and advisory firm Tenbound, states, “With content prospecting, there’s two sides of the equation. One, there’s a hunger for relevant content that can help people to get better at their jobs. And at the same time we need to have something fresh in our messaging to be able to reach out with. So this gives you a fresh approach to go out and talk to people.”
Now, when I say helpful content — I don’t mean give away keys to the castle. There should be certain aspects of your knowledge that are only available to your paying clients. However, if you share information that helps your ideal client or audience solve a minor problem, you can start building trust with an engaged audience.
This gives you leverage to promote yourself in an honest way to an audience that is ready to begin working with you.
4. Ask for referrals.
If you already have satisfied clients from previous projects, don’t be afraid to ask for a referral. Clients who had a positive experience working with a consultant, are usually willing to refer services to another contact, however, they may not think to do it voluntarily. It doesn’t hurt to ask. Unsure of how to ask? Try one of these prompts:
- “Do you know of any other companies that could benefit from my services?”
- “I’m so glad you’re happy with the work we did on your project. I would appreciate it if you would share my name with any contacts you know who may be interested.”
- “It has been a pleasure working on this project with you. I’m always looking for more great clients — do you know anyone who may be interested in my services?”
5. Invest in paid advertising.
If you’re looking to quickly get the word out about your consulting business, paid advertising can be a helpful approach. With Facebook Ads, you can create hyper-targeted campaigns to reach audiences who may be interested in working with you.
6. Attend meetups and events related to your ideal client’s industry.
Networking is alive and well, so keep an eye on events related to your ideal client’s niche. Attending the same events as your ideal clients is a great way to make connections quickly, leading to new clients and referrals.
7. Partner with other consultants or firms.
If you have a very specific or niche set of services, partnering with another consultant or firm that offers a different set of services can be a beneficial strategy. By teaming up with another consultant and working together to “bundle” your services, you can form a mutually beneficial relationship. Working with a partner can introduce you to a broader client base, which can lead to more contracts in the future and a larger referral network.
8. Join LinkedIn groups related to your ideal client’s interests.
There are over 590 million active users on LinkedIn and two million active groups. The average LinkedIn member has joined seven groups. With these figures in mind, it’s pretty safe to say a LinkedIn group related to your ideal client’s niche exists, and that people with qualities of your ideal client are there waiting to hear from you.
Use the LinkedIn search function to find groups related to your area of expertise, and join them. Look to build genuine connections by commenting on posts, and sharing relevant content to continue fostering connections that can lead to clientele.
9. Follow-up with old leads.
Do you have leads that didn’t sign on the dotted line? That’s ok — the timing of your initial conversation may not have been right.
We spoke with Will Barron, managing director and founder of Salesman.org, for his perception on the matter: “Old leads are people that haven’t been nurtured and looked after.” When you’re looking to sign on new clients, reach back out to previous contacts to gauge where they are in their business, and share some of the results you’ve had with other happy clients. This keeps you top of mind for this contact so they can revisit the idea of working with you.
10. Use online job listings.
You can use an online listing such as Credo to be matched with prospects who are looking to work on specific projects related to digital marketing. Though using this type of service may not allow the flexibility of signing your own client, it can be a great way to get in touch with clients who are ready to get to work.
Use a Winning Strategy to Win More Clients
The future is bright for those in the consulting field, especially when they have a game plan to back them up. Use these tips to find the right clients, and you’re well on your way.
Editor’s note: This post was originally published in December 2019 and has been updated for comprehensiveness.
Making a career out of video production is both a dream and a challenge. For filmmakers, it’s the end-goal, something to think about when you’re stuck working on real estate videos or marketing projects. But the challenge is collecting enough clients to keep your income reliable.
Yes, you’ve developed the right skills, researched the best cameras, and bought some great gear. You’ve been getting hired for more projects, whether that’s shooting wedding videos or testimonial interviews.
But those early successes aren’t enough. If you want to truly turn video production from a weekend hobby to a reliable source of income, you’ve got to start thinking about it as a business.
And the most important thing to figure out? How to get clients for video production.
There are a few ways to go about that. But instead of giving you one-sentence explanations about 10 random things, let’s dive deeper into three key things you can start doing right now that will help you attract more clients than you’ve ever had before.
1. Diversify your reel
Treating video production as a business doesn’t mean you’ve got to start using these cliche phrases, but you get the idea.
Finding new clients may mean you’ll have to try your hand at new types of projects, even if it’s stuff you don’t especially enjoy. That’s where a diverse demo reel comes in handy. (Many production companies spend a big chunk of time working on projects outside their preferred style or expertise.)
But the good news is that this is a task you can start today from wherever you are. Think about what you do well, and also any “blind spots” you haven’t worked on before. Then look for opportunities to tackle that sort of project, or shoot something yourself for fun.
The more types of videos in your demo reel, the wider the variety of clients who will be willing to hire you on for a project. And if you can make a demo reel that’s entertaining , you’ll show off your work and wow any prospective client.
2. Build a network
Diversifying your portfolio is an obvious place to start. But if you’re wondering how to get clients for video production work, the easiest way is by networking.
Posting about yourself and your work on social media is a good idea, but there are obvious limitations. Short of direct referrals (or, you know, stalking local businesses on Facebook), you’re going to have a hard time drawing the attention of new clients.
The great news is that many industries that need video work also rely on specialized freelancers, and that means they tend to have events or expos for people to build professional networks.
You can even use social media or other social apps to find groups of filmmakers. There’ll be competition for jobs in those areas, but it’s a starting point for hearing about events in your area. It’s also a way to get a sense of what sort of work is in high demand nearby.
If you live near a metro area, maybe you start shooting music videos. Maybe you go to a wedding expo with business cards and build relationships with people in that industry.
Or maybe you want something with guaranteed paychecks. In that case, you could even take a regular 9-5 video job with an ad agency. That’s a longer route to building a network, but it’ll show you the ins and outs of operating a production team and provide a lot of opportunities.
3. Practice SEO strategies
Okay, sure, this is another marketing term. But the reality is that advertising is as important to content creators as it is to global corporations. The more people who discover your work, the higher percentage that you’re going to turn those people into paying clients.
The downside is that ad space is expensive.
Fortunately for you, search engine optimization (SEO) is free.
You’re probably familiar with the term, but it’s worth explaining: If you search for “video production in [your city here],” all of the results earned their first-page ranking because they invested in SEO. They made sure any potential customers would find them first.
So yeah, SEO is something you can utilize, whether you want to rank on Google’s first page or dominate YouTube views for a topic . And because filmmakers kind of live in both of those worlds (a business and a creative endeavor), you can use both sides of the SEO coin too.
In short, any sort of SEO effort will increase your visibility. And that means more potential clients will discover your work so you don’t have to pay for traditional ad space anywhere.
Final tips on how to get clients for video production
Thankfully, you can mix and match these three options. Or you can put a little bit of effort into networking (something most people dislike anyway) and spend more time getting to know SEO and how to get your content in front of prospective clients. Or maybe you are interested in a different path altogether.
The great news is that you’re in control. You know your skillset, and you’ve got the best chance of understanding what your local market is like and how your work fits into that.
In terms of how to get clients for video production, it’s true that client expectations vary based on the field or industry they work in. If you’re looking to shoot more weddings, having the right tools to interact with clients (especially on the day of the event) goes a long way.
The same is true for corporate clients who want you to help them turn their boring projects into cinematic video interviews . For any project like this, the only limitation to your ability to attract new clients is how much effort you’re willing to put into the process.
But if your goal is to turn your filmmaking and video work into a reliable source of income, you’re definitely going to want to do everything you can to stand out and grow your business.
The new year has just arrived, and the budgets are fresh. Now’s the time to find new clients to build up your pipeline and add to your small business CRM.
The way you begin your year will determine the outcome of it. If they’re smart, most of your competitors realize that too. They’re probably chasing clients at this very moment.
While everyone else is using the same tactics, we’re here to provide unique tactics for winning new clients and staying at the top of the agency game.
1. Promote Yourself
Get a profile on websites like Clarity.fm , where you can be easily discovered by others looking for your specific help. These websites are crowded, so consider giving away some free advice.
Alternatively, you can create a free or paid course on a site like Udemy similar to Gary Vaynerchuk’s . This will not only boost your visibility and build brand awareness, but it will allow prospects to see your expertise and possibly seek out your services.
2. Partner Up – Even with the Competition
Partnerships are a great way to gain new clients. As a marketing or advertising agency, you can partner up with non-competing companies and organizations that are complementary to your business and whose target audiences are similar to your own.
You can even partner with other agencies. An agency that’s much bigger than you can refer clients with small projects that are below their usual scope and vice-versa.
3. Build More than Campaigns – Build a Product
It’s called ‘Engineering as Marketing.’ This term was coined by Gabriel Weinberg and Justin Mares in their book Traction . It involves building a free product to help your customers in order to generate leads.
Neil Patel of Quicksprout is a great example. His website offers a tool to analyze your traffic and pinpoint bugs and issues. It’s a win win. You get the advice you need for free, and Quicksprout has a new prospect in their conversion funnel.
4. Don’t Wait for Referrals – Actively Ask for Them
Asking for referrals is a certainly nothing new. But ask yourself, when was the last time you did so? People are four times more likely to buy when referred by someone they know, according to a study by Nielsen.
It may help to offer a creative incentive, but often, happy clients are more than happy to recommend your services to their sphere of influence.
5. Don’t Give Lost Clients the Cold Shoulder
Another simple way to get a quick boost in new business is to simply re-approach lost clients. Especially when you good news or something exciting to share.
Don’t just come over with a request for a new business. Look into why they left in the first place, and then treat them like a fresh lead. The reality is if someone has done business with you in the past, they’re highly likely to do so again (as long as you’ve found a way to address their previous issues). .
6. Revive PR to Build Inbound Links and Brand Awareness
Using tools like pr.co or HARO , you can easily connect with journalists and pitch them your feature or simply contribute to article they’re writing with a quote or statistic. If your agency has valuable proprietary data, a compelling brand story, or industry news to offer.
Alternatively, you can pitch major publications to republish some of your best content, just like James Clear describes in his interesting article on the topic.
7. Warm up to Cold Sales
If you’re not doing cold selling, you may want to consider it. Some of the recently avaiable tools, such as Prospect.io , make it much easier to build clientele this way.
As Steve Jobs famously said in a 1994 interview: “Most people never pick up the phone and call, most people never ask. And that’s what separates, sometimes, the people that do things from the people that just dream about them. You gotta act.”
It’s rare for an agency to reach out to prospective customers cold, but there may be local customers who need your services and would rather work with someone in their community. We all know that cold calling can be a nightmare, but there are ways to do it right .
8. Diversify Spend with Offline Ads
Direct marketing and offline advertising is considered obsolete, but it can work . Also, it’s cheaper than you’d expect and allows your agency stand out in the crowd. Why not separate yourself from all of the internet noise with a billboard or radio ad in your target market?
Be smart about it. Set out a small budget and experiment. Track your results and see where the business is and what works and what doesn’t.
9. Uncover Opportunity with Twitter Search
Twitter offers some powerful search features that you can use to find people looking for help and referrals.
You can use Warble to automate your searches and create alerts that get delivered to your inbox each day.
10. Tap into Social Capital
Using tools like BuzzSumo , Brandwatch , and Twitonomy will help you identify people with reach and influence.
Connect with them using tools like Traackr and LittleBird and start building a relationship. Instead of pitching your service, think about the ways you can offer some value.
11. Flex Your Creativity with a Publicity Stunt
Richard Branson has built a billion dollar empire on the back of his publicity stunts . Who says you can’t do the same? Stirring a controversy or launching a hilarious campaign can get you some valuable exposure and boost your business.
For example, a couple of years ago, Viceroy Creative launched a controversial campaign that got them featured in many of the major marketing media.
12. Consider an Unconference
Apart from landing slots on relevant conferences, consider finding some relevant meetups on meetup.com and become a speaker. Many of these events are constantly looking for speakers and offer some exciting audiences.
Alternatively, you can sponsor some or even launch your own meetups and events. For example, a London SEO agency runs what is now one of the leading industry events, called LinkLove .
Ever company needs them: clients. By having clients your company can make sure it will generate an income. If a company has enough paying clients, and the total income is higher than the total costs, the company becomes profitable. Since every company is different they also have different types of clients. Did you ever wonder how to get clients for your software development company? In this article we will give you the best tips to get new clients based on a research we did among 73 software development companies around the world.
At Your Software Supplier we connect software clients with software suppliers. Therefore we work closely with many software companies. We conducted a research among 73 software companies around the world to find out how they get clients for their software company. In this article we will share the top 10 sources to get more clients for your software development company.
1. Referrals previous clients
Getting referrals from previous clients is by far the best source of getting new clients. How does your software company can get those referrals? It’s actually quite simple. By making sure you deliver good products & services and meet the requirements of the clients, and ideally overdeliver them, you can make sure you get happy clients. If your clients get approached by other people, which ask about their digital product, the chances are high the client will promote your software company for free.
2. Social media
With many social media platform out there is can be relatively easy to create exposure for your software company. Of the various social media platforms that are out there LinkedIn is by far the number 1 social media platform to get more clients for your software company based on our research. Not actively using LinkedIn yet? Make sure to integrate this in your strategy to get your company on the radar.
3. Directories & marketplaces
The 3rd biggest source of new clients are directories and online marketplaces. Your Software Supplier is an example of such a directory and marketplace. Potential clients can use the platform to find the right software supplier via various search criteria and software suppliers can make offers on the qualified leads they receive . Besides Your Software Supplier there are many other platform such as Upwork, Youteam, Clutch, Goodfirms and Venturepact.
4. Certify your remote working standards & your company website
Since more and more projects are done remotely it’s important to certify your remote working standards. This increases the credibility and trustworthiness which results in more new clients. Via Remote 42 you can certify your remote working standards.
Beisdes, if you are a software development company you are probably making websites, mobile apps and/or software tools. If your core business is making software, clients expect that your own website is rock solid. Therefore make sure that you have a good website in place because your own website is the nr. 4 source of getting new software clients.
5. Outbound sales
While outbound sales is a relatively traditional sales strategy, it still works. Via outbound sales you approach prospects and share your sales pitch. Cold calls and cold e-mails are one of the common examples used for outbound sales.
OCold calls are still an effective sales strategy.
Networking is all about meeting new people and forming contacts with others. Via your network you can identify and create new business opportunities and thus getting new clients for your software development company. Don’t have a big network yet? Then it’s time to meet new people, attend events, reach out to people via LinkedIn and have casual chats with new people.
7. Events & trade fairs
Throughout the year there are various events and trade fairs organised around various themes. Try to find software related events and trade fairs and find out where you can present your company. While the costs can be relatively high, you have to pay for travel expenses, entrance tickets, renting a booth, accommodation, promotion material and others, the return on investment can be higher as well since you will meet many people and organisation that have similar interest and needs. Good examples of events and trade fairs related to software are Collision, Web Summit and Rise. Due to the global pandemic events can be cancelled.
8. Partnerships & resellers
If you don’t want to rely fully on your own sales & marketing activities you can also explore the opportunities partnerships and resellers have to offer. In many case they can promote your company and act as an agent for the product and services you are offering. Many of these partners and resellers work on a commission based model, varying from 5%- 20% of the selling price, which doesn’t require you to make an upfront investment.
9. Content creation
Nowadays companies have many opportunities to share (educational) content via various channels. For example, you can start blogging about topics where your company expertise lies, create video’s for YouTube and share facts & figures via posts on LinkedIn or other social media channels. By sharing your knowledge you can position yourself as an expert and reaching new people which increases the chance that new clients want work with you. On the Your Software Supplier platform we have created a Knowledge center section where your company can place educational content. Interested to share educational content with our software clients? Send us an e-mail.
At last, there are also various other solutions to get more clients for your software company. For example, you can do e-mail marketing if you collect e-mail addresses, you can advertise on Google via Google Ads, try to rank higher in google search results via Search Engine Optimisation, advertise in specialised magazines and many more. At Your Software Supplier we are specialised in connecting software clients with software suppliers. Curious about how we can help your company with getting more clients? Feel free to reach out to us.
Sometimes the work we do best for others is the work we do worst for ourselves.
The world is full of doctors who make terrible choices for their own health and housekeepers with messy homes. It’s also full of marketing agencies who deliver great results for clients but struggle to drum up the business of their own.
The quest to get clients is a constant one that agencies often put on the back burner. If you want long-term success, though, now is to time to invest in yourself.
Start with these top ways to get more agency clients.
1. Treat Yourself Like Your Own Client
How do digital marketing agencies get clients? They become their own client.
You already have a process that works for your other clients. Starting today, take the time out of your schedule to do the same for your own business.
Go through every step as you would with your other clients. Develop your brand guide, collect data, create a data-driven marketing plan, and follow through with each step.
Don’t forget to use all the advice and strategies you give to your clients, too. Use storytelling practices to build a trusting bond with your audience.
Above all, don’t sacrifice quality. If business owners see that your own marketing is done half-heartedly, they’ll assume that you would do the same for them.
2. Get Out from Behind the Desk
Digital marketing is the first thing that comes to most people’s minds in our technological era. You can’t ignore the digital world, but sometimes you need to step out into the “real world” too.
Start building a presence at local events where you’ll find business owners and other decision-makers. That should include networking events, business expos, trade shows, you name it.
The goal is to make yourself a known part of the local business community. Get to know your fellow business owners and potential clients.
As you build your rolodex, start referring people to the businesses you know when the opportunity arises. Not only will the grateful business owners be more likely to become clients, but they’re also likely to return the favor and refer others to you.
The right conference can be a game-changer for your business. If you are keen to learn how in details, here Vanessa Van Edwards, Behavioral Investigator, explains more:
Finally, get your business onto local directories too. For people who want to patronize businesses in their area, these sites are often their go-to guides.
Of course, not all directories are created equal. Some offer a bland listing and nothing more. Instead, look for directories with more advantages to invest in, like advertising opportunities and events.
4. Prioritize Your Portfolio
You can tell prospective clients all day about how great you are at your job, but they won’t know until they see it themselves. If you want to know how to get digital marketing clients, your portfolio is the proof they need to see. Also prestigious digital marketing certificates from your team can be convincing.
Your online portfolio needs to have a few key qualities. First, it needs to show variety. Clients want to know if you can capture their voice, so by displaying a broad range of brands you’ve already mastered, you’ll show your ability to take on any voice necessary.
Second, you want your portfolio to reflect the work you want to pull in. If you want more clients in the healthcare industry, for example, prioritize your work for past healthcare clients on your portfolio. This shows the right companies that you have expertise in their area. It’s also important to focus on a digital marketing niche for it.
5. Blog About Marketing
You probably already tell your clients about content marketing and how important it is to establish themselves as experts in their area. The same is true for marketing agencies.
Many businesses go through a similar process. At first, they try to do their own marketing to save money. They go through a whirlwind of Googling to try to teach themselves the craft.
They may try a campaign or two. Before long, though, they see that it isn’t as easy as they thought. That’s when they call in an agency.
And who better to call than the agencies whose marketing blogs were so helpful when they were trying the DIY path?
On top of this, your blog gives you credibility to help you get SEO clients. So blogging can be one of the best answers if you are asking how to find digital marketing clients for your agency. With blogging as one of the most effective measures for SEO, clients want to see that you’re taking your own advice.
As much as a blog on your own site can help, don’t forget to write guest blogs for other websites too. Think sites that business owners and executives frequent, like Business Insider and Forbes.
Matt Cutts, Administrator at United States Digital Service, shares more about the effective techniques for building links and eventually getting more clients: